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General Motors · 2 days ago

Market Research Analyst – Digital Media (Apps & Websites)

Warren, MI

Full-time

Hybrid

Entry, Mid Level

2+ years exp

General Motors is a leader in the automotive industry, focusing on creating a world with Zero Crashes, Zero Emissions, and Zero Congestion. They are seeking a Market Research Analyst - Digital Media (Apps & Websites) to design and execute research studies that provide insights into user experiences with digital products. The role involves collaborating with internal teams to inform business strategies and managing multiple research projects.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Independently design and conduct quantitative and qualitative research (research approaches, sample plans, surveys, interviews, usability studies) focused on apps and websites

Develop research instruments (questionnaires, discussion guides, usability test plans, observational field guides) tailored to digital customer experience

Manage multiple projects simultaneously, ensuring timely delivery of insights using DIY tools and supplier-supported fieldwork

Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies

Analyze research data to extract key findings and translate them into clear, actionable recommendations for product and business teams

Support ongoing tracking studies and consumer panels related to digital products

Maintain strong relationships with research suppliers and manage project logistics

Qualification

Market research experienceUX/UI researchData analysisStatistical conceptsUsability testing platformsProject managementSQLPythonAdvanced methodologiesCollaboration skillsCommunication skillsOrganizational skills