Backroads · 2 weeks ago
Growth Marketing & Media Analyst
San Francisco Bay Area
Full-time
Hybrid
Mid Level
$78K/yr - $100K/yr
3+ years expBackroads is a company passionate about connecting guests with beautiful places around the world through exceptional biking, hiking, and multi-adventure trips. The Marketing Analyst role is a data-driven strategist responsible for measuring and optimizing performance across all marketing channels, utilizing statistical expertise and AI tools to drive smarter marketing decisions and improve guest acquisition, conversion, and retention.
LeisureTourismTravel
No H1B
Responsibilities
Develop and maintain dashboards and reports to track KPIs across paid media, email, web, CRM, and loyalty campaigns
Collaborate with channel leads to define campaign goals and monitor performance against targets
Document and maintain the data layer in Google Tag Manager, ensuring the accuracy and integrity of data collection throughout the ecosystem
Regularly analyze user behavior across the booking funnel and generate actionable insights
Use AI tools and platforms (like GPT, BigQuery ML, or AutoML) to generate and test hypotheses at scale
Automate repetitive queries and reporting via scripts, bots, or AI copilots
Communicate insights visually and contextually, often embedding generative narratives directly into dashboards
Plays a key role in data governance, ensuring AI-generated insights are ethical and unbiased
Qualification
Required
3–5 years of experience in marketing analytics, performance marketing, or ecommerce analytics
Proficiency in tools such as GA4, Google Tag Manager, PowerBI/Looker/Tableau, and Excel
Familiarity with AI tools and platforms
Experience analyzing multichannel funnels and user journeys
Strong understanding of KPIs such as CAC, LTV, ROAS, and conversion rate
Excellent communication skills and the ability to convey data clearly to stakeholders
Benefits
Comprehensive medical, dental, and vision insurance
401(k) with company match, flex plan, and parental leave
Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
Outdoor industry discounts and deals
Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
Wellness programs and regular lunchtime bike rides and yoga
Company
Backroads
Backroads is a biggest active travel company.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Sean Harrington
Chief Operating Officer
A
Avery Hale Smith
Chief Experience Officer
Recent News
2025-12-10
2025-10-31
The Real Deal
2025-10-18
Company data provided by crunchbase