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PM Pediatric Care · 3 days ago

Digital Marketing Director

United States

Full-time

Remote

Director/Executive

7+ years exp

PM Pediatric Care is a company committed to bringing passion and customer focus to the business. The Digital Marketing Director will be accountable for the company's digital marketing strategy for growth, focusing on driving new patient volume through digital marketing strategies and campaigns.

ChildrenHealth CareHospitalPrimary and Urgent Care

Responsibilities

Serve as digital marketing SME, partner with program leads and marketing colleagues on areas of improvement to digital properties and digital marketing approaches, and lead implementation of initiatives where appropriate

Serve as internal steward for PM Pediatric Care's digital acquisition funnel, working to improve the digital consumer experience and create a frictionless patient conversion journey

Understand the data integration between marketing automation platform, marketing attribution system, and EMR/CRM solution, and use this knowledge to enhance our data feedback loop, improve the efficiency and agility of marketing programs, and recommend new ways to achieve our target goals

Work with creative colleagues to maintain quality and visibility of PM Pediatric Care's digital ads, media, and assets

Advise team members on best practices for digital marketing and SEO; make recommendations to ensure achievement of goals

Serve as key operator of Hubspot platform, while also overseeing digital marketing manager in the successful day-to-day operations of the system, ensuring the tool is being used appropriately to achieve volume, engagement, and retention goals

Recommend new automations and programs to fully leverage the capabilities of our platforms and achieve targets

Serve as internal patient engagement evangelist, owning the engagement strategy and measurement

Direct the distribution of e-newsletters, e-promotions, drip/nurture campaigns, and SMS campaigns; including journey creation and management of segmentation and dynamic content when appropriate

Establish measurable lead generation programs to drive new patient volume

Leverage relationships with IT and data & analytics teams to ensure we are getting the most out of our data and automation systems

Foster and maintain relationships with internal and external technology teams, including IT, dev agency, and hosting vendors, to maintain ongoing support, continued website up-time, and ongoing development and enhancements

Direct and participate in successful/ongoing WordPress maintenance, including WordPress core updates and plugin updates. Working with our hosting provider and development agency to plan and launch more complex support

Ensure digital properties, such as social media pages and online business listings (centrally managed through BirdEye), accurately reflect our branding, services, and business hours

Leverage and potentially grow existing tech stack (including SEM Rush, AdClarity, and (dot)Tech) to understand competitive advantages, disadvantages, and opportunities related to organic search optimization

Improve organic keyword visibility for PM, helping to reduce paid search costs and increase organic traffic conversions

Ensure all website components, schema, etc., are positioning PM for success with discoverability by AI searches (such as ChatGPT and Copilot)

In collaboration with digital marketing manager, oversee digital ad campaign performance, routinely reporting metrics and impact of initiatives to team; maintain and improve tracking systems to measure ROI

Provide oversight of campaign set-up and architecture, including QA of creative asset alignment

Report weekly on key performance indicators; leverage internal data to understand impact of initiatives on new patient numbers and revenue

Monitor media spend and leverage data tools to maximize the value of PPC campaigns/optimize campaign performance

Qualification

Digital marketing strategyHubspotPPC conceptsSEOWordPressTeam coachingComputer literacyHTMLCSSCommunication skillsTime management

Required

Degree in Marketing, Advertising, Communications, or related field

Minimum 7-10+ years of relevant professional experience

5-7+ years of Hubspot experience

Excellent understanding of PPC and organic search concepts

Knowledge of basic HTML and CSS for website and email

Demonstrated skills, knowledge, and experience in digital marketing

Computer literacy in Microsoft Office suite

Excellent written and verbal communication skills

Strong time management skills and ability to balance independent work with coaching/growing team members

Company

PM Pediatric Care

PM Pediatric Care is the nation's largest provider of pediatric urgent care for children and young adults age 0-26, with offices coast to coast, telemedicine, and now mental health services available.

Founded in 2005

New Hyde Park, New York, USA

501-1000 employees