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Beth Israel Lahey Health · 5 hours ago

Marketing Analytics Manager

Boston, MA

Full-time

Onsite

Mid, Senior Level

$100K/yr - $135K/yr

5+ years exp

Beth Israel Lahey Health is a growing healthcare organization dedicated to making a difference in people's lives. The Marketing Analytics Manager is responsible for collecting and analyzing marketing data to inform strategic decisions and optimize campaign performance while ensuring compliance with privacy regulations.

Elder CareHealth CareHospitalPrimary and Urgent CareProfessional ServicesTraining

Responsibilities

Manage analytics and reporting across web, campaign, and CRM platforms, ensuring data integrity and compliant use of customer/patient data

Drive the execution of marketing analytics initiatives, ensuring the right data is collected, analyzed, and interpreted to optimize campaigns, enhance lead generation, and improve conversion rates

Develop dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, patient engagement, and ROI

Track the full consumer journey from campaign exposure through conversion (e.g., appointment request, registration, event attendance), ensuring attribution models are accurate and privacy-compliant

Provide actionable insights based on deep analysis to inform marketing strategies and maximize ROI

Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency

Continuously monitor and improve marketing data integrity, accessibility, and governance, ensuring teams have reliable information to drive results

Work with the Compliance and IT teams to ensure data collection, storage, and usage align with HIPAA, OCR guidance, and organizational policies

Define and maintain standards for data tagging, field usage, and user access to minimize risk and ensure audit readiness

Qualification

Marketing analyticsCRM platformsWeb analyticsData visualizationHIPAA complianceData governanceAnalytical skillsProblem-solving skills

Required

Bachelor's degree in Business Administration, Marketing/Communications, or other related field required

5+ years of experience in marketing analytics, digital analytics, or CRM analytics

Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot)

Proven track record managing analytics across websites, digital campaigns, and CRM platforms

Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives)

Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar)

Familiarity with data integration tools, tag management systems, and attribution modeling

Deep understanding of HIPAA, HITECH, and OCR guidance regarding digital tracking technologies and CRM data use

Demonstrated ability to balance marketing performance optimization with strict privacy and security requirements

Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights

Preferred

healthcare or HIPAA-covered entity experience strongly preferred

Experience implementing compliant tagging, reporting, and data governance practices in a healthcare environment

Benefits

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.