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Brown-Forman · 1 day ago

Insights Director, Global Portfolio

Louisville, KY

Full-time

Hybrid

Director/Executive

12+ years exp

Brown-Forman is a global leader in the beverage alcohol industry, and they are seeking an Insights Director to lead critical Global Strategic Initiatives impacting the brand portfolio. This role involves overseeing the Global Insights Agenda and collaborating with various teams to ensure actionable insights drive brand strategy and growth.

Food and BeverageWine And SpiritsWinery

Comp. & Benefits

Responsibilities

Leads the Insights function for the Brown-Forman Portfolio of Brands, actively shaping business-critical strategies and playing a key role in the development and execution of strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including but not limited to; Global Portfolio Segmentation, Meaning Difference and Salience (MDF) Framework, Stage of Brand Development Model, Metrics That Matter (advanced analytics tying sales to marketing), Insights Capabilities training

Applies the Brown-Forman Growth Framework to the development of Global Insights Portfolio projects, translating research data and other external best practice into real insights and ultimately into action that builds the business

Recommends and supports deployment of strategies and tactics based on consumer learning/insights

Actively leads a communication strategy that ensures relevant information are reaching the appropriate decision-makers in a timely fashion

Partners across the Integrated Consumer Experiences (ICX) Center of Excellence, BLT, and Marketing Capabilities Teams to establish and implement consistent processes and frameworks to identify actionable insights that drive brand strategy and growth

Serves as a Marketing Capability Champion, proactively collaborating with internal stakeholders to develop and implement new marketing capabilities and best practices within the Global Brands organization

Qualification

Brand StrategyMarket ResearchQuantitative ResearchQualitative ResearchMarketing PrinciplesTeam ManagementCuriosityPeople ManagementCommunicationCollaborationCreativity

Required

Undergraduate Degree with at least 12 years experience working client and/or agency side in an Insights organization

Deep expertise in Brand Strategy, Marketing Science, and Market Research of all types (quant, qual, syndicated, foresight, etc.)

Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies

Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.)

Experience developing, leading, and managing a team

Proven ability to give clear feedback and development coaching

Experience working in a portfolio and highly-matrixed organization

Strong understanding of marketing principles and brand growth strategy

Demonstrated acumen and passion for advancing Diversity & Inclusion initiatives

Preferred

Leadership demonstrating a high EQ and cultural curiosity

Global experience and/or experience working in different markets

Beverage alcohol industry experience

Experience working on Iconic brands

Master's degree

Company

Brown-Forman

Glassdoor4.3

Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years.

Founded in 1870

Louisville, Kentucky, USA

5001-10000 employees