Alloy · 3 weeks ago
Digital Paid Media & SEO Specialist
Atlanta, GA
Full-time
Hybrid
Mid Level
4+ years expAlloy is seeking a skilled Digital Paid Media & SEO Specialist to support their growing Paid Media & Search Department. This role combines the key functions of a Paid Media Analyst and a Search Engine Optimization Analyst, focusing on client campaigns using data-driven optimization strategies.
ComplianceFinTechFraud DetectionIdentity ManagementSaaS
Responsibilities
Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients
Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta
Manage various campaign elements such as ad copy creation, bid management, and budget allocation
Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels
Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement
Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations
Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages
Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities
Optimize existing content and assist in the creation of new SEO-focused content to increase incoming traffic
Monitor and evaluate search results and search performance across major search channels
Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments
Collaborate with marketing and advertising teams to execute elements of a client’s digital marketing strategy
Qualification
Required
4-6 years of demonstrable experience in paid search
Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads
Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic
Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
Google Ads Certified and Google Analytics Certified are required
Experience working with Google Search Console and Google Tag Manager is also required
Strong attention to detail and ability to manage multiple campaigns and projects simultaneously
Excellent written, oral, and verbal communication skills
High levels of integrity, autonomy, self-motivation, and an eagerness to learn
Preferred
Experience working at a marketing agency
Experience with other relevant digital advertising platforms (LinkedIn & Meta)
A bachelor's degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired
Being based within 30 miles of Atlanta, GA is preferred
Company
Alloy
Alloy is a developer of an identity verification platform used to detect fraud and make identity management effective and simple for banks.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$216.66MKey Investors
Lightspeed Venture PartnersCanapi VenturesBessemer Venture Partners
2022-09-01Series C· $52M
2021-09-30Series C· $100M
2020-09-16Series B· $40M
Leadership Team
Tommy Nicholas
CEO
Kathryn Cook
Chief Marketing Officer
Recent News
2025-12-18
2025-11-26
Company data provided by crunchbase