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Reynolds American Inc. · 14 hours ago

Senior Digital Media Manager

Winston-Salem, NC

Full-time

Onsite

Senior Level

5+ years exp

Reynolds American Inc. is evolving into a global multi-category business with a purpose to create A Better Tomorrow™. They are seeking a Senior Digital Media Manager responsible for driving strategic media planning excellence across brands and internal stakeholders, ensuring impactful media planning aligned with brand goals.

ConsumerManufacturingTobacco

Responsibilities

Lead the development of high-impact media plans and RFP responses that help drive measurable brand outcomes for the business

Communicate the strategic direction to media agency partners, ensuring all recommendations align to brand goals, brand safety, and cross-channel media opportunities

Oversee the clarity of media planning deliverables to our internal stakeholders

Serve as a point of contact for our brands to our agency, proactively navigating challenges, providing solutions, and maintaining strong partnerships

Cross-functional aligning internal stakeholders across Insights & Foresights, Performance, and Digital Partnerships to keep planning efforts on track

Manage our brand partners and media agency to deliver consistent timelines

Work closely with our event activations team to execute 360-degree fully integrated activation plans

Partner with legal, regulatory, and finance for compliance standards and business goals

Support the delivering of creative assets with brands, creative agencies and our media agency for execution, adhering to all brand safety requirements

Leverage consumer insights and market trends to inform media planning and optimize performance

Monitor and report on KPIs to evaluate effectiveness of our brand’s media planning

Qualification

Digital media planningIntegrated media strategiesMedia execution platformsOnline advertising metricsMedia agency managementConsumer insightsMarket trends analysisExcel proficiencyPowerPoint proficiencyCollaborationProblem solvingCommunication skillsOrganizational skillsProject management

Required

Deep understanding in digital and integrated media planning and understand how to connect upper-funnel strategies to brand goals

Knowledge across all offline and online media channels and their part in the consumer journey

Confidence in owning media planning responses and strategic recommendations and can manage large projects/processes with limited oversight from manager

Ability to thrive in a collaborative, in-office environment and work well across other Marketing teams

Strong internal partnership skills with clear communication and ability to navigate a fast-paced environment

Organizational skills while managing shifting priorities, brand workload, and tight timelines

Experience in coaching internal strategists on how media planning plays a role with other D2C touchpoints and delegating work to the media agency with clear direction

Problem-solving skills and ability to navigate a fast-paced environment

College Degree preferred and a 5+ years of experience with online advertising or digital media

Experience with a variety of media platforms (programmatic, direct partnerships, vendors)

Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC)

Very strong skills in working with Excel and PowerPoint

Preferred

College Degree preferred

Benefits

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

Company contributes an additional three percent to 401(k) whether employee participates or not

Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

Health Savings Account start-up contribution for employees who elect the high deductible health plan

Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

Company paid life insurance of 1x annual base pay ($50,000 minimum)

Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

Voluntary insurances offered at group rates employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

Tuition reimbursement and student loan support

Dependent Scholarship Programs

Free confidential personal financial counselling service

On-site health centers and 24/7 fitness centers at certain company locations

A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care concierge service

Volunteer service opportunities

Extensive training opportunities

Company vehicle for eligible employees

Mobile phone allowance for eligible employees

Paid Leave

Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

Paid Parental Leave + temporary reduced work schedule opportunity

Funeral Leave

Short-Term Disability Leave

Long-Term Disability Leave

Jury Duty Leave

Military Leave

Released Time for Children’s Education

Community Outreach Leave

Other paid leave benefits, as required by state or local law