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American Bar Association · 3 months ago

Data Strategy - Market Researcher

Chicago, IL, USA

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $96K/yr

5+ years exp

The American Bar Association (ABA) is committed to advancing the rule of law and ensuring access to justice. The Market Researcher will provide insights into consumer behaviors and market trends to inform product development and marketing strategies, helping the organization remain competitive.

AdviceAssociationLegal

Responsibilities

Design and implement qualitative and quantitative research studies to understand market trends, customer preferences, and competitive dynamics

Analyze and interpret data using statistical software to identify actionable insights that inform marketing strategies and product development

Design and implement advanced statistical methods to develop insightful intelligence reports that provide clear interpretations of the analysis performed. These reports should include actionable recommendations for product and membership strategy

Design instruments to conduct surveys, focus groups, interviews, and other research methods to gather primary data on consumer behavior and market opportunities

Collaborate with cross-functional teams, including marketing, product development, and sales, to share research findings and recommendations

Monitor and report on industry trends and market changes, using a variety of sources to stay ahead of shifts in the market landscape

Other duties as assigned

Qualification

Research designData analysisStatistical softwareData visualizationSQLCustomer serviceProblem solvingCommunication

Required

Bachelor's Degree from four‐year college or university

A minimum of 5 years' meaningful experience in research

A minimum of 2 years' experience with research design and methodology, data collection and analysis, knowledge management, and data visualization

Advanced knowledge of statistics, quantitative research methods, or decision sciences

Proficiency using statistics software (Python or R packages)

Experience using effective data visualization techniques using Tableau or open-source packages in Python or R

Experience querying samples from databases using SQL

Exceptional ability to synthesize large volumes of information into easy-to-understand reports and to explain complex problems in simple terms to non-technical audiences

Excellent customer service to satisfy stakeholders' needs in a timely and courteous manner

Excellent problem solving skills with an inquisitive and strategic mind

Willingness and ability to keep learning new technologies and methods