Brunswick Corporation · 1 day ago
Sr. Director of Digital Product Management
Mettawa, IL
Full-time
Hybrid
Director/Executive
$148K/yr - $250K/yr
7+ years expBrunswick Corporation is a global marine leader committed to challenging conventions and innovating next-generation technologies. The Sr. Director of Digital Product Management will define, implement, and measure strategic initiatives for consumer and dealer facing digital experiences, leading a team focused on optimizing sales and enhancing user experience.
BoatingFitnessIndustrialLifestyleManufacturing
Hiring Manager
Laura Kieler
Responsibilities
Own the digital experience annual roadmap planning and budgeting process across Brunswick’s four divisions and enterprise digital experiences, coordinating with business stakeholders and IT delivery leadership to ensure teams are adequately funded and staffed to deliver to business expectations
Define and own a cohesive digital experience strategy across Brunswick’s brands and digital experiences, inclusive of consumer prospecting, channel partner, membership, and B2C and B2B ecommerce digital experiences
Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick’s brands, divisions, and corporate organizations; own and delegate these stakeholder relationships as necessary
Manage the ongoing execution of Brunswick’s digital experience roadmap, improving web properties and optimizing lead generation and sales performance aligned with division and brand goals
Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed. Work closely with Enterprise Marketing COE to ensure alignment with marketing strategy
Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch. Example projects include Dealer Experiences, boat building and configuration, VR/CGI and AI driven experiences to support omni-channel selling
Research and analyze industry trends and maintain knowledge of emerging technologies to work with cross-functional teams (technology and marketing) for next generation digital functionality
Work with the digital experience operations team to maintain a testing roadmap, including a variety of test designs with clear and measurable business objectives. Test design competencies include UX, A/B testing and multivariate testing
Lead bi-weekly sprint demos and release notes to ensure high visibility to product enhancements and ensure product presentation is aligned with marketing message and brand standards. Elevate potential issues, where appropriate
Manage Release Calendar and site merchandising schedules to ensure deadlines are met
Partners with Director of User Experience to ensure digital experience validation. Builds UX use-case scenarios, page mock-ups, requirements docs, and functional specifications
Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations to ensure projects are on budget and on schedule
Work with Analytics team to enhance digital product scorecards and website tagging based on evolving business needs
Support other digital initiatives, as assigned
Qualification
Required
Bachelor's degree in STEM; Master's degree and/or PMP preferred
Next Never Rests: the ideal candidate exhibits a sense of urgency that is contagious; is organized & detail oriented
At least 7 years of digital product management and leadership experience
Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
Forward-thinking, resourceful and curious, with the ability to work across different departments
Ability to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions
Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions
Must have understanding of both back-end technology and front-end design issues for digital experiences including ECommerce; Adobe Experience Manager, Adobe Commerce/Magento experience a plus
Proven project management experience essential
Benefits
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Well-being program
Product purchase discounts
Company
Brunswick Corporation
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
10001+ employees
H1B Sponsorship
Brunswick Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (35)
2023 (28)
2022 (42)
2021 (43)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$1B2024-10-11Post Ipo Debt· $1B
1997-02-05IPO
Leadership Team
David Foulkes
Chief Executive Officer
Recent News
Investing.com
2026-01-06
Company data provided by crunchbase