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Louisiana-Pacific Corporation · 2 weeks ago

Director, Marketing Performance & Operations

Nashville, TN

Full-time

Hybrid

Director/Executive

15+ years exp

Louisiana-Pacific Corporation is a leading provider of high-performance building solutions. They are seeking a dynamic and strategic Director of Marketing Performance & Operations to drive demand and maximize marketing investment across key business segments while reshaping the organization and delivering measurable business impact.

Building MaterialConstructionManufacturing

Comp. & Benefits

Responsibilities

Lead strategic alignment and cross-functional activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, channels and end-user groups to deliver Value at Stake (VAS) targets

Develop and maintain a proforma-based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing-attributed volume, revenue, and ROI targets

Define strategic targets and prime prospects within each segment to fuel growth and market penetration, partnering closely with Commercial leadership team and key stakeholder teams

Apply differentiated investment strategies by market – coordinating national, regional, local, and scaled co-op programs – to fully integrate communications planning and execution

Prioritize campaigns and media spend in key 'market ready' geographies based on stocking locations, product availability, trained installers and applicable marketing program integration

Activate persona-based journey maps and nurture campaigns tailored to segments, key audiences, geographies, product mix, code compliance requirements

Establish and own the end-to-end lead management process and streamline each end-customer’s path to purchase, leveraging data insights and personalization capabilities

Assess and refine all marketing programs to deliver intended value, behaviors and ROI. Scope spans loyalty rewards, training certifications, retail, and channel

Digitally scale co-op marketing programs to minimize overhead and maximize collective market impact

Innovate new programs or features that deliver on brand promise and improve doing business with LP

Establish and scale marketing operations delivery in a way that services all segments, maximizes productivity and optimizes investments, including: Channel / customer enablement (training, collateral, local tradeshows/events), Sample ordering and fulfillment, Ecommerce enablement and optimization (Amazon, retail.coms, etc.), Product ownership across web, CMS/DAM/PIM, visualizers, marketing automation, and AI tools

Lead the establishment of a robust digital experience & PMO practice inclusive of journey mapping, UI/UX, business analysis, data strategy, agile ceremonies, resource allocation, project charters, AI engineering and workflow automation

Qualification

Demand generationFinancial modelingDigital transformationMarketing operationsB2BB2C experienceSix Sigma certificationProject managementTeam buildingCommunication skillsCollaboration skills

Required

15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing

Advanced financial acumen in demand generation environments

Experience across B2C, B2B, B2B2C, and DTC ecommerce models

Demonstrated success in digital transformation leadership

Certified in Six Sigma and/or PMI methodologies

Strong track record of building and leading high-performing teams

Ability to influence cross-functional stakeholders and lead through change

Executive presence with excellent communication, collaboration and team building skills

Bachelor's degree required

Preferred

MBA strongly preferred

Experience in building products is highly desirable

Benefits

Health and welfare benefits

401(k) program

Career mobility

Tuition reimbursement

Volunteer opportunities

Profit sharing

Company

Louisiana-Pacific Corporation

As a proven leader in high performance building solutions, LP Building Solutions manufactures uniquely engineered, innovative building products that meet the demands and needs of the building industry.

Founded in 1972

Binghamton, New York, USA

1001-5000 employees