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Travel + Leisure Co. · 2 weeks ago

Digital Marketing Analyst

Orlando, FL

Full-time

Onsite

Mid Level

4+ years exp

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, seeking a Digital Marketing Analyst to support business and hospitality initiatives. The role involves optimizing paid digital efforts across various marketing channels to achieve business objectives such as booking generation and brand awareness.

HospitalityTour OperatorTravel

Responsibilities

Support Digital Marketing Managers through strategy implementation, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic display, paid social, affiliate, influencer, and online video ads to meet business KPIs

Facilitate the build, launch, and campaign delivery across all applicable channels including paid search, programmatic mobile & display, paid social media, native and online video ads

Partner and collaborate with internal business teams (marketing, analytics, creative) as well as our digital marketing agency to deploy and evolve program based on changing business needs/objectives

Execute and facilitate execution of campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)

Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&Cs

Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution

Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure

Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs

Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance

Continuously monitor digital campaign performance results in conjunction with our digital marketing agency to determine what is working and what can be improved

Work closely with the analytics team, Manager and our digital marketing agency to identify key drivers of engagement and conversion and ensure KPIs are embedded within campaign strategy

Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs

Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success

Qualification

Digital marketingPaid mediaGoogle AdsCampaign optimizationAnalytical skillsAudience targetingPerformance reportingCollaborationHospitality experienceCommunication skillsPresentation skills

Required

Bachelor's degree in marketing, Business, Hospitality or related field required

4 years of experience in digital marketing, paid media, or performance marketing required

Experience supporting paid digital media programs across channels including paid search, programmatic display, paid social, affiliate, influencer, and online video advertising

Hands-on experience executing and optimizing paid media campaigns in Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads, and programmatic DSPs

Experience managing day-to-day execution of paid media campaigns, including campaign set-up, quality assurance, pacing adjustments, bid strategy optimization, and performance monitoring

Knowledge of audience targeting, keyword strategy, audience segmentation, and campaign structure best practices across paid media platforms

Strong analytical skills with experience reviewing dashboards, campaign reports, and performance datasets to extract insights, identify trends, and formulate optimization recommendations

Experience conducting competitive analyses, platform research, and partner evaluations to determine optimal media channel mix and campaign opportunities

Ability to work collaboratively with internal teams (analytics, creative, brand, SEO/AEO, social) and external agency partners to execute campaigns and ensure alignment with business objectives

Excellent communication and presentation skills; comfortable presenting performance summaries and optimization strategies to cross-functional teams

Experience working within affiliate marketing platforms such as Impact, CJ, Rakuten, and Rokt, and influencer platforms/tools

Experience using Google Analytics 4 and Looker Studio for performance reporting, insights development, and KPI tracking

Experience working with data visualization dashboards, campaign reporting interfaces, and agency-delivered reports

Familiarity with on-site analytics tools such as Quantum Metric is a plus

Understanding of tracking, conversion pixels, UTM tagging, and media measurement frameworks

Experience conducting digital media audits or campaign quality assessments

Experience working on campaigns that cross multiple channels including but not limited to direct marketing, online media placement, telemarketing, email, web, mobile, social and print/offline materials

Experience working in or with cross-functional teams including analytics, creative, brand, SEO/AEO, and social

Preferred

Experience partnering with or managing external media agencies, vendors, or platform partners

Hospitality, travel, or vacation ownership industry experience

Benefits

Medical

Dental

Vision

Flexible spending accounts

Life and accident coverage

Disability

Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)

Wish day paid time to volunteer at an approved organization of your choice

401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)

Legal and identify theft plan

Voluntary income protection benefits

Wellness program (subject to provider availability)

Employee Assistance Program

Company

Travel + Leisure Co.

Travel + Leisure Co., the world's leading vacation ownership and membership travel company, provides more than six million vacations to travelers every year.

Founded in 2006

Orlando, Florida, USA

10001+ employees