Kripalu · 1 week ago
Digital Content Marketing Coordinator
57 INTERLAKEN RD - STOCKBRIDGE, MA 01262
Full-time
Hybrid
Entry, Mid Level
$52K/yr - $53K/yr
2+ years expKripalu is seeking a proactive and creative Digital Content Marketing Coordinator to support their fast-paced marketing team. The role involves managing email marketing efforts, updating website content, and assisting in multi-channel campaign execution while reporting to the Senior Marketing Manager.
Health Care
Responsibilities
Own the creation and execution of Kripalu marketing emails – including writing copy, building layouts, testing, sending, and reporting via the Hubspot platform
Transform long-form content into concise, compelling email headlines, summaries, and subject lines while adhering to email best practices and maintaining brand voice and messaging
Stay up to date on email trends to help maintain the quality and high performance of Kripalu’s emails
Pull and help analyze email performance data to support ongoing optimization and assist managers in preparing monthly analytics reports
Manage website update requests from internal stakeholders, ensuring tasks are completed accurately and in a timely manner
Edit existing website pages and assist in creating new pages as needed
Support marketing manager in multi-channel campaign execution
Contribute to email calendar management and project coordination to keep campaigns on track
Help manage the marketing inbox and other administrative department tasks as needed
Qualification
Required
Excellent writing and editing abilities, with strong attention to detail
Proven ability to adapt content—turning long articles into concise, engaging email copy and subject lines
Experience building emails in HubSpot, Mailchimp, Marketing Cloud, or similar platform
Experience working in Microsoft Office
Basic photo editing skills in Canva, Photoshop, or similar platform
Strong eye for details, layout, imagery, and overall content presentation
Able to work autonomously to manage multiple priorities and meet deadlines
Good communication skills
Bachelor's degree in a relevant field (or an associate's degree and 3 years of marketing experience)
At least 2 years of experience in marketing, digital media, or advertising
At least 1 year of professional short form writing experience (emails, social posts, copywriting, etc.) with the ability to provide samples
Preferred
Connection to Kripalu's mission and an interest in yoga, wellness, or similar field
Benefits
Health, Dental, and Vision Insurance
Vacation, Sick, & Personal Time, Paid Holidays
403b Retirement Plan
Flexible Spending and Dependent Care Accounts
Company Paid Short- and Long-Term Disability
Company Paid $50,000 Life Insurance Policy
Free Meals in the Kripalu Dining Hall
Discounted Purchases in the Kripalu Shop and for Healing Arts Services
Access to yoga classes, grounds, and the opportunity to participate in Kripalu Programs
Company
Kripalu
For over 50 years, Kripalu has been a leader in yoga and mindfulness-based education.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Robert Mulhall
Chief Executive Officer
Brendan Morgan
Head of Partnerships
Recent News
Company data provided by crunchbase