TikTok · 3 weeks ago
Strategy Operations and Planning Manager, SMB Advertising
Austin, TX
Full-time
Onsite
Mid Level
3+ years expTikTok is a leading destination for short-form mobile video, and they are seeking an experienced Operations Manager for their SMB team. The role involves understanding e-commerce advertising clients, formulating industry strategies, and guiding client development strategies to help small to medium-sized advertisers achieve their marketing goals on TikTok's ad platform.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Deeply understand the e-commerce advertising clients' industries and products, develop methodologies, establish industry solutions, and build industry solutions into product
Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue; gain insights into industry development trends from both internal and external perspectives, conduct regular industry-specific research, improve category diversity, and develop category merchandise strategies for marketing events
Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation
Qualification
Required
Bachelor's degree or above with 3+ years of experience in digital operations
Excellent integrated marketing and project management skills
Working knowledge of apparel and accessories industry, industry relevant operations experience preferred
Strong communication and organizational coordination abilities, self-motivated, passionate about thinking, learning and research, with independent thinking and judgment capabilities
Sharp data sensitivity with strong mining and insight abilities, proficient in data analysis tools such as Thinkcell/Excel
Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders
Preferred
Skilled in using data insights to inform communication strategies and measure their effectiveness
Strong entrepreneurial spirit that can develop and lead a new initiative from the ground up; thrive in ambiguity
Experience in the apparel and accessories industry
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-22
2026-01-22
The Hollywood Reporter
2026-01-22
Company data provided by crunchbase