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TikTok · 2 weeks ago

TikTok LIVE US - B2B Creator Network Growth Marketing Manager

Los Angeles, CA

Full-time

Hybrid

Senior Level

$105K/yr - $193K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a B2B Creator Network Marketing Manager to strengthen relationships with agencies and creator networks. This role involves executing marketing initiatives, driving program awareness, and collaborating cross-functionally to support TikTok LIVE's B2B programs.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Execute B2B Campaigns: Develop and launch strategic marketing initiatives that showcase the value of TikTok LIVE to agencies, MCNs, and talent partners across owned and earned channels

Drive Program Awareness: Evangelize TikTok LIVE’s creator network business model through compelling case studies, partner spotlights, and event activations

Tell Partner Success Stories: Identify and amplify impactful narratives from creator networks and agency partners, highlighting how TikTok LIVE drives creator growth and monetization

Collaborate Cross-Functionally: Partner closely with LIVE Ops, Partnerships, and XFN teams to ensure B2B marketing strategies align with regional business goals

Develop Scalable Playbooks: Create partner-facing assets, including collateral, FAQs, and go-to-market toolkits to support scalable outreach and adoption

Measure and Optimize Performance: Track campaign effectiveness, analyze performance data, and provide actionable insights to refine future initiatives

Qualification

B2B marketingPartnership marketingCampaign managementData analysisStorytellingProject managementCreator economy experienceEnglish proficiencySpanish proficiencyMandarin proficiency

Required

Bachelor's degree with 5+ years of experience in B2B, integrated, or partnership marketing

Proven ability to develop high-impact marketing assets (e.g., case studies, presentations, success stories)

Strong storytelling and communication skills with the ability to turn partner wins and data into persuasive narratives

Effective project manager with experience juggling multiple campaigns and deadlines

Analytical thinker with a track record of measuring performance and driving optimizations

Self-starter who thrives in collaborative environments

Preferred

Experience in the creator economy, media, or tech sectors

Passion for the creator economy and talent ecosystem

Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)