Apply on Employer Site

TikTok · 1 week ago

Strategy Operations and Planning Manager, SMB Advertising

San Jose, CA

Full-time

Onsite

Mid Level

$128K/yr - $290K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Strategy Operations and Planning Manager for their SMB Advertising team. This role focuses on developing industry strategies, identifying growth opportunities, and guiding client development strategies to enhance marketing efforts for small to medium-sized advertisers on TikTok's ad platform.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Deeply understand the e-commerce advertising clients' industries and products, develop methodologies, establish industry solutions, and build industry solutions into product

Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue; gain insights into industry development trends from both internal and external perspectives, conduct regular industry-specific research, improve category diversity, and develop category merchandise strategies for marketing events

Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation

Qualification

Digital operations experienceIntegrated marketing skillsData analysis toolsApparel industry knowledgeProject management skillsOrganizational coordinationPassionate about learningIndependent thinkingSharp data sensitivityMedium Mandarin proficiencyMedium English proficiencyCommunicationSelf-motivated

Required

Bachelor's degree or above with 3+ years of experience in digital operations

Excellent integrated marketing and project management skills

Working knowledge of apparel and accessories industry, industry relevant operations experience preferred

Strong communication and organizational coordination abilities, self-motivated, passionate about thinking, learning and research, with independent thinking and judgment capabilities

Sharp data sensitivity with strong mining and insight abilities, proficient in data analysis tools such as Thinkcell/Excel

Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders

Preferred

Skilled in using data insights to inform communication strategies and measure their effectiveness

Strong entrepreneurial spirit that can develop and lead a new initiative from the ground up; thrive in ambiguity

Experience in the apparel and accessories industry

Benefits

Medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)