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TikTok · 2 weeks ago

Product Manager, Identity Resolution

San Jose, CA

Full-time

Onsite

Mid Level

$165K/yr - $312K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Manager for Identity Resolution within their Ad Network, Pangle. The role involves building identity resolution capabilities for programmatic ad buying while collaborating with various teams to analyze business challenges and enhance advertiser satisfaction.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Build Pangle’s identity resolution spine, enabling privacy-safe, performance-driven programmatic ad buying and personalized ad experiences

Anticipate shifts in privacy, platform APIs (e.g., SKAdNetwork, Privacy Sandbox), and market dynamics; translate them into a resilient product vision

Partner with engineering, data science, and MLOps teams to ingest, reconcile, and activate massive first- and third-party data sets (device, app, click-stream, server-to-server, clean rooms)

Drive iterative experimentation to improve identity match rate, signal quality, and downstream ROI for advertisers

Align senior stakeholders across Ads, Privacy, Policy, Legal, and Partner Engineering; present clear trade-offs and get decisions made quickly

Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization

Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement

Qualification

AdTech/MarTech experienceData platformsLarge-scale ML systemsProduct managementPrivacy regulations knowledgeAnalytical skillsTechnical communicationTeam collaborationProblem-solving

Required

Bachelor's degree in Computer Science, Engineering, Statistics, or equivalent experience

3+ years of working experience in AdTech/MarTech, programmatic advertising, data platforms, or large-scale ML systems. We welcome candidates from product, engineering, data science, or analytics backgrounds; prior product‑management title is not required

Demonstrated ability to guide highly technical engineering conversations on architecture, data integrity, and trade-offs at scale

Preferred

Understanding of operating‑system and network fundamentals—e.g., browser request lifecycle, mobile/desktop OS, network protocols—is a strong plus

Experience building Identity products for AdTech/MarTech and applicable regional and state privacy regulations (e.g., GDPR, CCPA, COPPA, ATT)

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)