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Lucky Girl Social · 2 weeks ago

Social Media Content Creator and Manager

Rockville Centre, NY

Full-time

Hybrid

Senior Level

$4,000/mo - $4,000/mo

Lucky Girl Social is seeking a Senior Content & Social Media Lead to own Lucy’s personal brand content end-to-end. The role involves developing content strategy, producing high-quality content, managing platform-specific strategies, and analyzing performance metrics to drive growth and visibility.

Professional Training & Coaching

Responsibilities

Develop and execute a cohesive personal brand content strategy aligned with business goals, authority positioning, and lifestyle storytelling

Translate Lucy’s voice, vision, and messaging into platform-native content

Build repeatable content series and formats that compound over time

Maintain a high bar for visual quality, clarity, and brand consistency

Film in person four times per month (podcast clips, lifestyle content, behind-the-scenes, talking head videos, campaigns)

Capture high-quality short-form and long-form content

Create content personally while also overseeing production standards

Ensure podcast content is edited at a significantly higher level than basic clipping

Apply strong visual judgment across framing, pacing, design, and storytelling

You will manage platform-specific content strategy and execution across: Long-form podcast distribution, YouTube, Spotify, Apple Podcasts, Short-form video, Instagram Reels, TikTok, YouTube Shorts, Facebook, Community and authority platforms, Facebook Group, LinkedIn, Pinterest

Each platform requires native formatting, captions, hooks, and cadence. Content should be adapted intentionally rather than cross-posted blindly

Target output is approximately 21 posts per week across platforms

Review and catalog all existing content (podcasts, clips, posts, videos, archives)

Identify evergreen assets that can be reused or repurposed

Build and maintain an organized content library

Create systems that reduce the need to recreate content unnecessarily

Track and analyze performance metrics across platforms

Identify which content builds awareness versus drives conversion

Use data to refine strategy, formats, and publishing decisions

Provide clear monthly insights and recommendations based on performance

Content audit completed and organized

Platform strategies clearly defined

Consistent posting cadence established

Podcast clipping and publishing system live

Visual brand consistency implemented

Consistent 21+ posts per week

Measurable improvement in content quality and engagement

Active repurposing of legacy content

Clear signals of authority and audience resonance

Sustained growth in followers, engagement, and watch time

Content contributing to inbound opportunities and visibility

Lucy fully removed from day-to-day content execution

Qualification

Content StrategyCreative DirectionPlatform ManagementContent CreationPerformance ReportingData AnalysisIndependent Decision MakingCamera ConfidenceOrganizational Skills