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Tidal Wave Auto Spa · 1 month ago

Senior Marketing Data Analyst

Birmingham, AL

Full-time

Onsite

Mid, Senior Level

$95K/yr - $115K/yr

Tidal Wave Auto Spa is a rapidly growing car wash chain recognized for its leadership in the industry. The Marketing Data Analyst will support the Marketing team by providing advanced analytics across all channels, translating complex data into actionable insights that drive results and optimize customer journeys.

Cleaning ProductsConsumerProfessional Services

Responsibilities

Build dashboards and insights for Google Ads, GA4, Meta Ads, and paid social

Analyze CAC, ROAS, CPM, CPC, CTR, conversion rates, impression share, reach, and frequency

Conduct deep dives into campaign effectiveness by audience, channel, creative, ad group, and placement

Analyze LTV by behavior, cohort, creative, segment, and marketing source

Build behavioral and demographic customer segmentation models

Map customer and member journeys, identifying friction points and optimization opportunities

Conduct lifecycle analysis (acquisition → onboarding → engagement → retention → reactivation)

Support CRM strategy by identifying lifecycle triggers, journey touchpoints, and behavioral event patterns

Improve automated CRM workflows (email, SMS, app notifications) using data-driven insights

Identify personalized touchpoints that lift engagement, satisfaction, and retention

Design, implement, and evaluate A/B tests for landing pages, creative, messaging, promotions, etc

Apply statistical rigor to ensure validity and confidence in test results

Analyze NPS, sentiment, CSAT, and review data from online and offline channels

Identify themes, patterns, and root causes that influence brand perception and reputation

Recommend customer experience improvements using qualitative + quantitative data

Analyze performance of Fleet programs (usage, revenue trends, retention, discount structures, etc.)

Evaluate Fundraising program performance across organizations, channels, and regions

Identify optimization opportunities to increase participation and revenue

Evaluate call center, email, and chat metrics: volume, response time, handle time, resolution rate, churn risk signals

Qualification

Google AdsGA4Meta AdsCustomer behavior analysisLifecycle strategyCross-channel attributionA/B testingCRM strategySegmentation modelsCustomer satisfaction analysisStatistical analysisData-driven insightsAnalytical thinkingCommunication skillsProblem-solving

Required

Can pass a drug test and criminal background check

Are legally eligible to work in the United States

Benefits

PTO is based on the company’s PTO policy.

Eligibility for health, dental, and vision coverage subject to 30 day waiting period.

Eligibility for 401(K), subject to plan terms.

Eligibility for benefits such as life insurance, short- and long-term disability, hospital indemnity, critical illness, and accidental, subject to 30 day waiting period.

Company-paid holidays.