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E.L.F. BEAUTY · 1 week ago

Sr. Director, Insights & Voice of the Consumer

New York, NY

Full-time

Hybrid

Director/Executive

$175K/yr - $205K/yr

10+ years exp

E.l.f. Beauty, Inc. is a leading clean beauty brand known for its commitment to cruelty-free products and innovation in the cosmetics industry. The Senior Director, Insights & Voice of the Consumer will be responsible for synthesizing consumer insights from various data sources to inform strategic decisions and drive business growth. This role requires a strong focus on consumer-centricity and the ability to communicate complex data in an accessible manner to stakeholders at all levels.

BeautyConsumer GoodsCosmeticsE-Commerce

Growth Opportunities

Responsibilities

Be the Voice of the Consumer & Community

Act as the organization's conscience—ensuring every decision we make is grounded in what our consumers and community actually want, need, and love

Build deep, nuanced understanding of beauty enthusiasts and e.l.f.’s community through multiple lenses: behavioral, social, demographic, psychographic, and cultural

Stay ahead of trends within and beyond beauty, maintaining your finger on the pulse of what's next and translating that into business opportunities

Synthesize insights from CRM/1st party data, consumer research, social listening, trend tracking, audience analytics, and more into a cohesive, actionable narrative

Transform business questions into strategic research roadmaps (custom and syndicated) and oversee flawless execution

Leverage AI and emerging methodologies to create next-generation insights approaches

Distill complex information into simple, powerful narratives that inspire action across all levels of the organization

Own end-to-end presentation creation—from storyline to final deliverable—that captivates senior stakeholders

Present findings with confidence and executive presence, making data feel accessible, exciting and actionable

Oversee design and execution of primary quantitative and qualitative research aligned to strategic business objectives

Drive evolving consumer profiles and audience segmentation initiatives, identifying consumer tribes and white space opportunities

Partner closely with brand, innovation, digital, creative, and IMC teams to embed consumer-centric, data-driven thinking everywhere

Lead and develop analysts responsible for consumer research, social listening, consumer trend analysis, and foresight

Create a culture of curiosity, rigor, and continuous learning within your team

Foster collaboration and knowledge-sharing across the insights function and the organization

Enhance voice of the consumer monitoring and tracking infrastructure to meet evolving business needs

Evaluate and implement innovative research methodologies, tools, and platforms

Manage relationships with external research partners while scouting for new opportunities

Qualification

Consumer researchData synthesisQuantitative researchQualitative researchCRM analyticsData visualizationMarket researchStrategic storytellingExecutive communicationAnalytical rigorCuriosityTeam leadership

Required

10+ years in consumer research, insights, and analytics, including leading multi-disciplinary insights teams

Bachelor's degree in Market Research, Consumer Analytics, Data Analytics, Marketing, or related quantitative field (Master's/MBA a plus)

Deep expertise in both quantitative and qualitative research methods—from survey design to moderating consumer conversations

Experience across multiple research types: segmentation, positioning, innovation testing, advertising testing, consumer journey mapping, brand health tracking, etc

Strong track record with CRM analytics and extracting actionable 1st party insights

Proficiency in MS Office suite, data visualization tools (Tableau, Power BI), and analytics tools/languages (SQL, SPSS)

Ability to travel 15-25%