Apply on Employer Site

Elida Beauty · 1 week ago

Social Media & Influencer Manager

Hackensack, NJ

Full-time

Hybrid

Mid Level

$100K/yr - $125K/yr

4+ years exp

Elida Beauty is a company that manages several well-known skincare brands such as Caress, Ponds, St Ives, and Noxzema. The Social Media & Influencer Manager will oversee organic social media channels and manage agency partnerships to enhance brand presence and engagement, while also collaborating on influencer programs to drive sales.

BeautyBrand MarketingPersonal Health

Responsibilities

Partner with Senior Director and CMO to define social & influencer strategy and playbook by brand (Caress, Pond’s, St. Ives, Noxzema)

Align closely with Senior Director and Brand Managers to translate campaign priorities into channel-specific plans across social and influencer, including recommended KPIs and measurement plan

Define channel roles (e.g., IG vs. TikTok vs. YouTube Shorts) and content pillars by brand

Partner with Brand Managers to develop influencer campaigns to support business goals across brands, including clear execution plan and delivery

Develop and manage social media strategy and content calendars for Caress, Ponds, St Ives, and Noxzema in partnership with the Brand Marketing Managers

Oversee content creation including influencer— from briefs to final posts — leveraging Canva, CapCut, internal assets, and UGC

Collaborate with marketing coordinator to support influencer gifting, outreach, and relationship building

Ensure brand tone, visual identity, and compliance across all posts and influencer content

Own Community Management with contractor to engage with followers, respond to comments/DMs, and surface consumer insights

Spot and respond to cultural trends with agility, especially on TikTok and Instagram

Track and report KPIs weekly/monthly: engagement, reach, influencer impact, and brand lift

Use data to continuously test, learn, and improve performance

Closely monitor competitive social media channels, research industry trends and provide ways to improve/optimize the brands’ channels to remain competitive in the beauty and personal care space

Serve as a center of excellence for social across the marketing team

Manage cross-functional communication with Brand, Creative, Legal, and Data teams

Qualification

Social media managementInfluencer marketingContent creationData analysisCanvaTikTokInstagramYouTube ShortsCopywritingVisual storytelling

Required

4+ years managing social media and/or influencer marketing in beauty, CPG, or lifestyle brands. Ideally experience with brands that have scaled growth

Deep knowledge of TikTok, Instagram, YouTube Shorts, and emerging platforms

Proven experience conceptualizing, building, and executing impactful influencer campaigns, including managing influencer relationships

Analytical mindset with comfort using insights to drive decisions

Strong visual and written storytelling skills

Experience with copywriting on social media

Tools: Canva, CapCut, Meta Business Suite, Later/Hootsuite, basic Excel/PowerPoint