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Ken Garff Automotive Group · 2 weeks ago

Digital Marketing Manager - Website Strategy & Performance

SLC Metro Area

Full-time

Onsite

Mid, Senior Level

4+ years exp

Ken Garff Automotive Group is seeking a Digital Marketing Manager – Website Strategy & Performance to lead their dealership website strategy. This role involves managing a team and optimizing website performance, while serving as a liaison between internal teams and external vendors.

AutomotiveSales

Growth Opportunities

Responsibilities

Manage and develop a team of two website content specialists supporting 70+ dealership websites

Own the strategy and roadmap for website design, functionality, performance, and optimization

Identify and prioritize opportunities to improve site performance, engagement, and conversion

Lead troubleshooting efforts when issues arise related to inventory, pricing, content accuracy, or site performance

Manage relationships with website vendor partners (Dealer Inspire and Dealer.com) and serve as the primary point of contact with their performance and support teams

Collaborate closely with inventory providers (vAuto and HomeNet) to ensure accurate inventory feeds and pricing models

Partner with Regional Marketing Managers to communicate website strategy, performance insights, and optimization opportunities

Support broader marketing campaigns by ensuring website alignment with promotional strategy and messaging

Perform quality control reviews of dealership websites with a focus on UI/UX best practices

Manage analytics, event tracking, and measurement using GA4 and Google Tag Manager

Analyze heatmaps and user behavior data to uncover customer engagement and conversion opportunities

Qualification

Website strategyWebsite performance optimizationPeople managementAnalytics (GA4)Vendor managementUX principlesData analysisAutomotive digital experienceCollaborationCommunication