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LexisNexis · 3 months ago

Marketing Manager- Legal AI

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $117K/yr

LexisNexis is a leader in legal technology and is seeking an experienced Marketing Manager to drive marketing strategy for their AI legal research platform. This role involves creating awareness, shaping perception, and generating demand among large law firms through strategic marketing initiatives.

AccountingLegalRisk ManagementSoftware

Responsibilities

Developing and owning the go-to-market marketing strategy for our AI legal research solution in the large law sector

Positioning LexisNexis as a trusted partner for legal AI, differentiating us in a competitive and rapidly evolving market

Building and executing integrated, ABM campaigns to generate awareness, engagement, and qualified leads for the sales team

Partnering with the sales organization to create targeted, account-based strategies for client acquisition and expansion

Collaborating with other team members on events, webinars, thought leadership, and digital programs to showcase our differentiators and position LexisNexis as the leader in legal AI

Working closely with Product Marketing to understand the product roadmap, competitive differentiators and develop messaging for communicating new features and functionality

Partnering with Sales to translate pipeline priorities into actionable marketing programs

Collaborating with other marketing teams to leverage broader LexisNexis channels, branding, and resources

Developing compelling messaging and content tailored for large law firms, including case studies, whitepapers, blog posts and sales collateral

Ensuring consistent, on-brand communication that reinforces LexisNexis’ legal AI leadership position

Establishing KPIs, track campaign performance, and deliver regular reporting to stakeholders

Optimizing programs based on performance data and feedback from sales and clients

Qualification

B2B marketing strategiesSales collaborationMarketing automationCRM (Salesforce)Analytics toolsStakeholder managementCommunicationStorytelling skillsGrowth mindsetIndependent work

Required

Have a proven track record of creating and executing B2B marketing strategies that drive awareness and leads

Have experience partnering with sales teams to align marketing programs with business objectives

Have the ability to work independently, prioritize, and manage multiple projects simultaneously

Have excellent communication, storytelling, and stakeholder management skills

Be comfortable using marketing automation, CRM (Salesforce preferable), and analytics tools to track and optimize performance

Have a Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)

Possess a growth mindset and looking to engage with colleagues on new ideas as we lead in the legal AI market

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice