Connexity, Inc. · 6 hours ago
VP Campaign Management & Sales Planning
Connexity, Inc. is a performance-marketing technology company focusing on empowering creators through its ShopYourLikes platform. The VP of Campaign Management & Sales Planning will oversee influencer sponsorship campaigns, ensuring they meet client objectives while driving operational excellence and revenue growth.
Responsibilities
Lead and scale a best-in-class Campaign Management organization responsible for planning, launching, and optimizing influencer sponsorship campaigns across social platforms
Ensure campaigns deliver against client KPIs and business objectives through disciplined creator selection, content focus, and data-driven optimization
Partner cross-functionally with Creator Partnerships, Sales, and Analytics to ensure alignment from campaign setup to final reporting
Establish frameworks, processes, and training programs that elevate campaign quality and team efficiency
Oversee the Sales Strategy & Planning team responsible for building proposals, answering RFPs, and developing creative sponsorship solutions
Collaborate with Sales leadership to shape pricing, packaging, and positioning strategies that align with performance and brand goals
Drive consistent, high-quality RFP responses that differentiate our offering and improve win rates
Create campaign playbooks to inform pipeline strategy and identify new growth opportunities
Serve as the senior point of contact for key brand partners during strategic campaign moments
Build credibility and trust with clients through transparent communication and strong results
Translate campaign results into clear client storytelling in wrap reports. Focus on ROI, creator and content performance, and performance trends that can inform future campaigns
Build, coach, and inspire a high-performing team; foster a culture of accountability, creativity, continuous improvement, and excellence
Partner closely with Creator Partnerships, Product, and Analytics to streamline workflows and improve internal collaboration
Partner with Executive leadership to plan for and optimize margin performance
Work with Legal and Finance to develop key documents and processes to scale the contracting and revenue tracking components of the sponsorship business
Qualification
Required
10+ years of experience in digital media, influencer marketing, or social commerce, with at least 5 years in a senior leadership role
Proven track record of managing large-scale influencer campaigns and delivering measurable brand performance (ideally across upper, mid, and lower funnel campaign types)
Established record of building positive and long-lasting relationships with brands, creators, and internal company stakeholders
Strong experience with RFP processes, sales planning, and strategic proposal development
Deep understanding of social media platforms, creator ecosystems, and performance KPIs
Exceptional leadership, communication, and organizational skills
Highly organized, data-driven, and comfortable managing multiple stakeholders and deadlines simultaneously
Experience hiring and training A-players in a fast-paced environment
Benefits
Health Care Plans (Medical, Dental & Vision)
Retirement Plan (401k Matching)
Life Insurance (Basic, Voluntary & AD&D), LTD & STD
Paid Leave Benefits (Maternity, Paternity & Medical)
Learning & Development Program (educational tool)
Free Food & Snacks
Wellness Resources
Equity
Company
Connexity, Inc.
Connexity, a Taboola company is a performance-marketing technology company whose core purpose is to help online retailers find new customers and drive sales at a cost that meets ROI objectives.
Funding
Current Stage
Growth StageTotal Funding
$5MKey Investors
Rincon Venture Partners
2021-07-23Acquired
2012-08-02Seed· $3M
2011-09-30Debt Financing· $2M
Recent News
EIN Presswire
2025-07-23
2024-05-24
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