Genpact · 4 weeks ago
Assistant Vice President (AVP), Product Marketing
New York, NY
Full-time
Onsite
Director/Executive
$100K/yr - $125K/yrGenpact is a leading advanced technology services and solutions company that is driving AI and digital innovation across industries. The Assistant Vice President (AVP) of Product Marketing will be responsible for supporting the go-to-market success of Genpact's Agentic AI product suite, collaborating with cross-functional teams to launch new products and contribute to market thought leadership.
AnalyticsArtificial Intelligence (AI)Business Process Automation (BPA)ConsultingInformation TechnologySoftware
Responsibilities
Assist in planning and executing go-to-market activities for new Agentic AI product releases
Support the creation and coordination of launch materials, messaging, and basic positioning under guidance from senior leaders
Collaborate with cross-functional teams (Sales, Product, Marketing, PR/AR, Legal, Growth Ops) to support launch readiness and timely delivery of tasks
Prepare sales and marketing assets such as presentations, product briefs, and datasheets
Share customer and market feedback with Product teams to help refine features and roadmap alignment
Support development of customer personas, competitive inputs, and basic market segmentation for Agentic AI offerings
Contribute to drafting thought leadership content such as blogs, infographics, or short-form articles under direction from senior product marketers
Assist in gathering industry insights to strengthen Genpact’s messaging
Help develop sales enablement materials, including playbooks, pitch decks, and value proposition summaries
Participate in internal enablement sessions to brief frontline teams on product basics and key differentiators
Provide marketing support for select priority sales pursuits
Work with cross-functional teams to ensure smooth execution of marketing activities and maintain alignment across stakeholders
Contribute to a collaborative, structured, and execution-oriented product marketing culture
Support standard reporting, tracking, and documentation activities for marketing programs
Qualification
Required
experience in product marketing, product management, or related roles, preferably in B2B technology
experience marketing agentic AI products and leading major market launches required in B2B SaaS environments
Proven track record in supporting go-to-market activities in a matrixed organization
Strong skills in messaging, positioning, and collateral creation
Excellent communication and collaboration skills across business, technical, and client-facing teams
Product Marketing certification required (e.g. Forrester, Product Marketing Alliance, Pragmatic, etc…)
Preferred
Experience in campaign, field, content, customer, or brand marketing
MBA or equivalent business training a plus
Experience with sales enablement methodologies strongly preferred
management experience strong preferred
Ability to use AI tools to achieve optimum productivity
Benefits
Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
Work in an environment where governance, transparency, and security are at the core of everything we build
Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Company
Genpact
Genpact is an information technology firm that offers business management, artificial intelligence, automation, and cloud services.
Founded in 1997
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$750M2025-11-13Post Ipo Debt· $350M
2024-05-30Post Ipo Debt· $400M
2007-08-10IPO
Leadership Team
Balkrishan Kalra
President and Chief Executive Officer
Aswin Chandrasekaran
Senior Vice President
Recent News
2026-01-22
Company data provided by crunchbase