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Genpact · 1 week ago

Assistant Vice President (AVP), Product Marketing

USA-New York

Full-time

Onsite

Mid, Senior Level

$100K/yr - $125K/yr

Genpact is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. They are seeking an accomplished Assistant Vice President (AVP), Product Marketing to help drive the go-to-market success of their Agentic AI product suite, focusing on launching new products and supporting sales enablement.

AnalyticsArtificial Intelligence (AI)Business Process Automation (BPA)ConsultingInformation TechnologySoftware

Responsibilities

Assist in planning and executing go-to-market activities for new Agentic AI product releases

Support the creation and coordination of launch materials, messaging, and basic positioning under guidance from senior leaders

Collaborate with cross-functional teams (Sales, Product, Marketing, PR/AR, Legal, Growth Ops) to support launch readiness and timely delivery of tasks

Prepare sales and marketing assets such as presentations, product briefs, and datasheets

Share customer and market feedback with Product teams to help refine features and roadmap alignment

Support development of customer personas, competitive inputs, and basic market segmentation for Agentic AI offerings

Contribute to drafting thought leadership content such as blogs, infographics, or short-form articles under direction from senior product marketers

Assist in gathering industry insights to strengthen Genpact’s messaging

Help develop sales enablement materials, including playbooks, pitch decks, and value proposition summaries

Participate in internal enablement sessions to brief frontline teams on product basics and key differentiators

Provide marketing support for select priority sales pursuits

Work with cross-functional teams to ensure smooth execution of marketing activities and maintain alignment across stakeholders

Contribute to a collaborative, structured, and execution-oriented product marketing culture

Support standard reporting, tracking, and documentation activities for marketing programs

Qualification

Product MarketingAgentic AI ProductsGo-to-Market ActivitiesSales EnablementMessagingPositioningB2B Technology ExperienceManagement ExperienceAI Tools ProficiencyMBAEquivalentProduct Marketing CertificationCommunicationCollaboration Skills

Required

Experience in product marketing, product management, or related roles, preferably in B2B technology

Experience marketing agentic AI products and leading major market launches required in B2B SaaS environments

Proven track record in supporting go-to-market activities in a matrixed organization

Strong skills in messaging, positioning, and collateral creation

Excellent communication and collaboration skills across business, technical, and client-facing teams

Product Marketing certification required (e.g. Forrester, Product Marketing Alliance, Pragmatic, etc…)

Preferred

Experience in campaign, field, content, customer, or brand marketing

MBA or equivalent business training a plus

Experience with sales enablement methodologies strongly preferred

Management experience strongly preferred

Ability to use AI tools to achieve optimum productivity

Benefits

Lead AI-first transformation – Build and scale AI solutions that redefine industries

Make an impact – Drive change for global enterprises and solve business challenges that matter

Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills

Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace

Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build

Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress