Ron Marhofer Auto Family · 3 weeks ago
AUTOMOTIVE MARKETING DIRECTOR
Hyundai of Cuyahoga Falls - Cuyahoga Falls, OH 44221
Full-time
Onsite
Director/Executive
$105K/yr - $175K/yrRon Marhofer Auto Family is a family-owned automotive dealership group that has served Northeast Ohio since 1919. The Marketing Director is responsible for developing, executing, and managing comprehensive marketing, brand, and engagement strategies to drive brand awareness and customer demand across all dealerships and business units.
AutomotiveLogistics
Responsibilities
Operate independently to achieve predetermined marketing and brand performance targets
Develop and execute integrated marketing strategies across print, digital, and emerging platforms
Partner with the Senior Leadership Team to establish and monitor KPIs
Increase top-of-mind brand awareness within the regional market
Develop and manage the annual marketing budget
Measure ROI and evaluate effectiveness of all marketing spend
Implement systems to measure campaign and program success
Maintain consistent brand standards across all communications
Oversee SEO, SEM, paid media, websites, and social platforms
Manage online reputation and digital footprint
Unify branding across all dealerships
Use Google Analytics and reporting tools to guide KPIs
Analyze clicks, SEO performance, and keyword strategies
Conduct marketing research as needed
Evaluate end-to-end customer experience
Drive traffic, engagement, and leads for sales, service, and parts
Support departmental goals through KPI analysis
Support digital retail tool branding and rollout
Integrate marketing with CRM, DMS, Xtime, vAuto, and related systems
Ensure compliance with local, state, and manufacturer requirements
Manage vendor and OEM relationships
Maintain campaign timelines and calendars
Oversee internal communications from leadership
Support senior leaders with messaging
Serve as media contact
Represent the company at events and trade shows
Qualification
Required
Marketing leadership experience required
Strong organizational, analytical, and communication skills
Preferred
Bachelor's degree preferred
Automotive or multi-location retail experience preferred
Company
Ron Marhofer Auto Family
Ron Marhofer Auto Family is a car dealership located in Cuyahoga Falls, Ohio.
Founded in 1919
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase