Everyday Dose · 1 month ago
Chief Marketing Officer (CMO)
United States
Full-time
Remote
Director/ExecutiveEveryday Dose is a company that offers functional coffee, matcha, and creamers aimed at improving morning rituals. They are seeking a Chief Marketing Officer (CMO) who will lead the marketing strategy to transition the brand from DTC to omnichannel retail and build a high-performance marketing organization.
Food and BeverageFood ProcessingManufacturingNutritionWellness
Responsibilities
Own and Evolve the Everyday Dose Brand
Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
Translate abstract brand strategy into clear messaging, briefs, and creative systems
Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product
Build a High-Performance Growth Engine
Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
Maintain rigorous CAC/LTV guardrails as we scale spend
Ensure attribution modeling and cohort insights drive spend allocation
Partner with creative to systemize high-velocity testing
Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists
Build a World-Class Retention Org
Build and lead lifecycle/CRM, subscription, and post-purchase strategy
Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
Partner with CX leadership to translate retention insights into improved product and experience
Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate
Lead Integrated Creative + Content
Build the in-house UGC/content engine (1,000+ videos/year)
Develop UGC frameworks, creator playbooks, and scalable storytelling
Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH
Ensure creative moves fast but maintains quality and brand consistency
Drive Retail & Wholesale Marketing Strategy
Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
Own shopper marketing, promo calendars, retail media, field marketing
Create velocity-driving programs to support sell-through
Build partnerships with retailers and sales to ensure dominance in-store
Build a Strong Marketing Organization
Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
Hire and coach senior leaders who elevate speed, clarity, and quality
Create cross-functional rituals and accountability frameworks
Replace complexity with clarity
Be a Strategic Partner to CEO & President
Work closely with CEO on big brand moments, partnerships, and long-term narrative
Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
Be a key voice in company strategy, product roadmaps, and growth bets
What Success Looks Like in 12 Months
A fully operational growth + retention + brand engine
Consistent CAC efficiency and LTV expansion
A clear, iconic brand platform that unifies creative and messaging
Retail launches executed flawlessly with strong velocities
A 12-person retention org built and producing wins
Content engine producing 100–150 new assets/month
A marketing org that feels fast, aligned, grounded, functional, creative, joyful
Revenue on path from ~$100M toward $150M–$200M
Qualification
Required
Experience leading a $100M+ CPG brand through the transition from DTC to omnichannel retail
Ability to build the organizational, creative, and operational backbone for sustained growth
Expertise in brand positioning, storytelling, and creative vision
Experience in performance marketing, media mix, and attribution
Knowledge of retention strategies, CRM, and subscription models
Experience in community and content marketing, including UGC and influencer partnerships
Ability to develop retail marketing strategies and drive retail velocity
Strong leadership skills to build and manage a high-performance marketing organization
Experience in designing organizational roadmaps and hiring senior leaders
Ability to partner with executive leadership on strategic initiatives and operational excellence
Company
Everyday Dose
Everyday Dose is a beverage manufacturer that produces non-psychedelic mushrooms, nootropics, and coffee products.
Founded in 2021
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jack Savage
Chief Dose Officer
Keyvan Firouzi, CFA
Chief Financial and Operating Officer
Recent News
2025-08-04
The European Financial Review
2025-07-27
The European Financial Review
2025-04-01
Company data provided by crunchbase