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Upperline Health · 2 weeks ago

Senior Digital Marketing Manager

United States

Full-time

Remote

Senior Level

Upperline Health is the nation’s largest provider dedicated to lower extremity, wound and vascular care. They are seeking a Senior Digital Marketing Manager to lead initiatives that drive brand awareness, patient acquisition, and revenue growth across digital channels.

Health CareHospitalPersonal Health

Responsibilities

Own vendor relationships for listings and survey platforms, ensuring clinic information is accurate and positioned for maximum visibility

Proactively identify opportunities to improve internal workflows and lead implementation of scalable solutions that enhance operational efficiency

Own SEO end to end—from strategy and execution through optimization and performance measurement

In partnership with the SEO agency, develop and maintain a sustainable SEO program that improves organic search performance and Google Business Profile rankings, driving increased traffic, patient leads, and local engagement

Own the paid digital marketing program, developing annual budgets in partnership with operational leadership and reviewing performance on a monthly and quarterly basis

Optimize PPC campaign performance in collaboration with internal teams and external agencies by refining keyword strategies, audience targeting, and budget allocation to maximize ROI

Lead and evolve the company’s website strategy in partnership with web and SEO agencies, driving SEO enhancements, local page optimization, user experience improvements, and the development of high-converting landing pages

Implement and analyze website analytics to surface actionable insights, optimize user journeys, and inform data-driven decisions that support growth objectives

Execute foundational website updates directly within CMS platforms to support ongoing SEO and optimization initiatives

Leverage analytics platforms to track, measure, and report on the performance of all digital channels, including paid media, organic search, listings, and website activity

Own the Google Looker Studio marketing dashboard, consolidating data from paid and organic channels and multiple attribution platforms to report performance at the enterprise, regional, and clinic levels

Deliver monthly and quarterly performance reports to leadership

Qualification

Digital MarketingData Analytics (GA4)SEO StrategyListings ManagementPPC Campaign OptimizationWeb ManagementHealthcare ExperienceAgency ManagementBasic Web DevelopmentProject Management

Required

Bachelor's degree in Marketing, Business, or a related field

Proven experience in Digital Marketing and Data Analytics (GA4)

Listings management experience using tools such as Yext, Soci, Reputation, etc

Experience with SEO performance and keyword tracking tools (SEMrush, Brightedge, etc.)

Highly adaptable and stays current with the rapidly evolving digital landscape

In-depth knowledge of various digital marketing channels and best practices

Strong strategic, analytical and project management skills

Local SEO experience with a multi-location organization

Preferred

Basic web development and CMS experience preferred (e.g., WordPress, Webflow, or custom CMS), with an ability to implement SEO optimizations, manage page updates, and collaborate effectively with developers

Agency experience or agency management experience preferred

Healthcare experience is a plus