Included Health · 1 week ago
Product Marketing Manager, Product Innovation & Experience
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. They are seeking an experienced, strategic Product Marketing Manager to inform the product roadmap and bring the innovation story to life through compelling external positioning and assets, serving as a key link between product and go-to-market teams.
Health CareHospitalMedicalmHealth
Responsibilities
Actively participate in Engineering, Product, and Design team's product roadmapping exercises, ensuring voice of the market input is incorporated early in the process. Contribute to roadmap clarity by helping to push for defined features, clear time horizons, and updated documentation, enabling proactive narrative development and communication around upcoming launches
Develop and champion the narrative around the Included Health’s product roadmap and innovation priorities by maintaining the high-level roadmap narrative and working with GTM enablement around dissemination and training. Partner with Product Managers to develop consistent, timely, and clear product documentation, messaging, and positioning across upcoming product and feature launches, framing the value to the customer and the member for GTM teams. Partner with other Product Marketing team members to pull through new product releases and updates across base narratives and sales materials
Support the development of an org-wide process to stand up and maintain a repository of up-to-date roadmap information, including launch timelines across client types and links to product documentation, messaging, and positioning. Support triage and answering of product-related questions that come in from various stakeholders in partnership with Product Operations and GTM Enablement
Lead the cross-functional team that maintains Included Health’s suite of product demos, pulling through new products, features, and capabilities as they are released
Qualification
Required
7+ years of experience in product marketing, product management, or product operations, with experience across the product and client lifecycle
2+ years experience supporting product roadmapping and launch communication
Experience in a matrixed tech organization
Strong project management skills, with the ability to manage multiple cross-functional projects concurrently and meet tight deadlines
Demonstrated experience creating high-quality product documentation and collateral, including go-to-market messaging and positioning and other enablement materials
Strong interpersonal skills and a proven ability to build relationships and work effectively cross-functionally with Product, Sales, Client Success, and other teams
Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment
Proficient in using the Google and/or Microsoft Suite of products
Bachelor's degree in Marketing, Business, or a related field
Preferred
Previous experience in digital health and/or health tech
Familiarity with Figma
MBA
Benefits
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations
Company
Included Health
Included Health provides a combination of virtual care, navigation, and communities-based healthcare services.
H1B Sponsorship
Included Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (9)
2023 (8)
2022 (6)
Funding
Current Stage
Late StageTotal Funding
$344MKey Investors
The Carlyle GroupGreylockVenrock
2020-09-09Series E· $175M
2018-05-02Series D· $66M
2017-01-01Series Unknown
Recent News
2026-01-23
Company data provided by crunchbase