NielsenIQ · 2 weeks ago
Director of New Business Development - Consumer Panel
Chicago, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$117K/yr - $150K/yr
5+ years expNielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. The Director, New Business Development – Consumer Panel position plays a critical role in supporting NIQ’s Consumer Panel Services strategic growth goals by securing new customers and managing sales activities from lead generation to fulfillment.
AnalyticsBusiness IntelligenceInformation Technology
Responsibilities
Meet or exceed revenue target
Execute against sales initiatives: attend trade shows, perform cold-call lead generation, conduct marketing campaigns to identify potential clients, qualify and generate sales, and conduct software demos
Self-starter to pro-actively prospect the marketplace to expand our client base and drive repeat purchases with occasional buyers
Use a consultative selling approach to identify client business need, qualify, probe, scope and sell in NielsenIQ services
Execute end-to-end sales process from feasibility analysis; including pricing, negotiating terms, writing proposals, and closing the sale
Coordinate activities with other Omni Sales Team internal partners, including but not limited to Sales Consultants, Thought Leadership Directors, and Data Modeling Team
Develop and manage relationships with 100-300 unique clients and prospects
Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery
Manage multiple projects simultaneously
Become proficient in NielsenIQ services, systems, and software tools
Participate in team projects
Conduct revenue forecasting on respective client base
Qualification
Required
Bachelor's degree or higher
5-8+ years' consultative selling experience to the CPG manufacturing and/or retail industries
Proven leadership skills
Positive attitude - glass is always half full
Willingness to travel to remote client locations (10-15% depending on needs)
Enjoy ambiguity and complex business challenges
Positive team member through all stages of sales cycle
Aggressive self-starter, able to quickly adapt to changing environments
Ability to prioritize and demonstrate relentless discipline in achieving goals
Preferred
NielsenIQ, Numerator and/or Circana (IRI) data or other panel data experience preferred
Familiarity with NielsenIQ tools, applications, and platforms a plus
Benefits
Comprehensive healthcare plan (medical, Rx, dental, and vision)
Flexible spending accounts and a Health Savings Account (including company contributions)
Life and AD&D insurance
401(k) retirement plan including company matching contributions
Disability insurance
Tuition Reimbursement
Discretionary paid time off program and 11 paid holidays
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Company
NielsenIQ
NielsenIQ is a consumer intelligence company that offers retailers and consumer goods manufactures.
10001+ employees
H1B Sponsorship
NielsenIQ has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (36)
2023 (25)
2022 (32)
2021 (34)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-07-23IPO
Leadership Team
Alex Patent
Vice President, Technology
L
Lisa O'Connor
Vice President, Strategic Analytics & Insights
Recent News
2026-01-09
EIN Presswire
2025-12-27
Furniture News
2025-12-09
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