Uproot Clean ยท 1 week ago
Direct Response Copywriter
United States
Full-time
Remote
Mid Level
3+ years expUproot Clean is seeking a sharp, psychology-driven Direct Response Copywriter to write high-converting copy across ads, landing pages, and email. The role focuses on writing compelling copy that drives clicks, conversions, and revenue while collaborating closely with design and media teams.
Consumer Goods
Responsibilities
Conduct deep research before writing, including customer reviews, support tickets, forums, competitor claims, clinical studies, national health databases, and credible third-party sources
Identify and validate what is actually true about the product, the customer, and the problem before producing copy
Extract real proof, mechanisms, and specific insights to support claims and angles
Use research to uncover unique, defensible angles rather than justify preconceived ideas
Ground all copy in facts, insight, and understanding, not vague language or clever phrasing
Write high-converting ad copy weekly for paid social, search, and other performance channels
Write conversion-focused landing pages on a regular cadence
Write revenue-driving email campaigns for promotions, launches, and lifecycle flows
Adapt messaging across formats while maintaining clarity and persuasion
Iterate on hooks, angles, headlines, and CTAs based on performance feedback
Collaborate with media buyers, retention managers, and creative teams to test new concepts
Analyze winning and losing copy to continuously improve results
Work closely with design, media buying, and email teams to align copy with creative execution
Participate in creative brainstorms to generate new angles and hypotheses
Support product launches with clear, compelling, benefit-driven messaging
Study customer reviews, objections, and language to inform copy
Analyze competitor ads and funnels to identify opportunities
Apply proven psychological triggers while avoiding gimmicks or hype
Qualification
Required
3+ years of hands-on direct response copywriting experience
At least 1 year of writing in supplements, health, beauty, or adjacent regulated categories
Proven ability to write copy that converts, with portfolio examples or performance context
Strong understanding of funnels, offers, and buyer psychology
Excellent written American English, clear, direct, and persuasive
Comfortable with feedback, iteration, and fast turnaround cycles
Self-motivated, execution focused, and accountable for output
Company
Uproot Clean
Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase