FlexPro Meals ยท 3 weeks ago
Paid Media Creative Director
FlexPro Meals is seeking a hands-on Paid Media Creative Director to produce, edit, and iterate paid ad creatives for Meta and TikTok. This role focuses on executing creative production and performance-based iteration to drive high-performing paid media campaigns.
Food and BeverageFood DeliveryFood Processing
Responsibilities
Film product, lifestyle, and b-roll content (iPhone or camera)
Capture short-form footage specifically for paid ads
Edit ads yourself (hooks, pacing, captions, CTAs)
Turn concepts into shippable ad creatives quickly
Break down influencer content, testimonials, founder videos, and long-form footage
Create multiple paid-ad variations from existing assets
Adapt content for Meta and TikTok formats
Review creative performance with the paid media team
Identify winning hooks, formats, and angles
Refresh and iterate creatives to reduce fatigue
Build repeatable creative testing workflows
Produce and ship new creatives weekly
Test multiple hooks, edits, captions, and CTAs
Maintain a steady creative pipeline for paid traffic
Qualification
Required
Experience producing paid ad creatives for Meta and/or TikTok
Strong video editing skills (CapCut, Premiere, Final Cut, or similar)
Ability to film product or lifestyle content (you do not need to be on camera)
Understanding of performance metrics (CTR, CPA, hook rate, retention)
Preferred
DTC or e-commerce experience preferred
Company
FlexPro Meals
FlexPro Meals is a meal delivery company that prepares and delivers meals to your home.
Funding
Current Stage
Growth StageRecent News
2024-04-10
Los Angeles Times
2024-04-10
Company data provided by crunchbase