Suited Connector · 3 weeks ago
Sr. Performance Marketing Manager - Paid Social
Suited Connector is seeking a data-driven and creative Sr. Performance Marketing Manager specializing in Paid Social to join their O&O Media Buying Team. The role involves creating, implementing, and optimizing paid social campaigns while analyzing performance metrics to drive conversions and align campaigns with business objectives.
AdvertisingInformation TechnologyMarketingProfessional Services
Responsibilities
You will create from scratch, develop, implement and optimize paid social campaigns across platforms (Meta, TikTok, Native platforms, etc.) with clear performance goals (CPL, ROAS, CTR, etc.)
Collaborate with content and creative teams to ensure all assets are optimized for performance and aligned with brand voice
Monitor, analyze, and report on key performance metrics, translating data into actionable insights
Run A/B tests and continuously refine targeting, creative and copy to maximize ROI
You will stay ahead of trends, audience preferences, platform updates, and algorithm changes to keep campaigns competitive
You will partner with internal teams to bring campaigns to life and align them with business objectives
Research competitors and industry benchmarks to uncover growth opportunities
Qualification
Required
5+ years of experience in performance marketing, paid social or growth-focused social media management
Proven track record of managing and scaling paid campaigns with measurable ROI
Understanding of performance marketing KPIs like CVR, CPL, ROAS, differences between bidding strategies like max conversions and tCPA, Highest Value, etc
Strong understanding of social media algorithms, targeting strategies, and attribution models
Analytical mindset with comfort working in dashboards, Excel/Google Sheets and reporting tools
Creative eye for engaging content, ad copy, and visual storytelling
Preferred
Experience with third-party tracking platforms like Voluum, RedTrack, FunnelFlux, or similar
Benefits
Remote and hybrid work options – let’s figure out which style works best for you.
Generous Flexible Time Off (FTO); we know you work hard, so take the time when you need it!
10 company paid holidays annually.
Multiple health insurance plans, including vision and dental insurance, HSA and FSA contributions.
Matching 401k with immediate vesting.
Pet insurance (big furry family member people!)
Fast paced, dynamic culture.
Career and professional growth opportunities.
Awesome social events - BBQ’s, mixers, trivia and more!
Company
Suited Connector
Suited Connector is an one-of-a-kind data solutions and marketing technology (MarTech) platform.
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Tenex Capital Management
2021-12-02Private Equity
Recent News
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2023-07-18
2023-07-18
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