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24 Seven Talent · 1 week ago

Senior Manager, Customer Acquisition, DTC E-commerce (Luxury Retail)

NYC Metro Area

Full-time

Onsite

Mid, Senior Level

$110K/yr - $130K/yr

4+ years exp

24 Seven Talent is seeking a strategic, results-driven Senior Manager of Customer Acquisition to lead paid media efforts for their client in the luxury retail sector. The role focuses on driving customer acquisition through various paid media channels and optimizing campaigns to enhance membership sign-ups.

Human ResourcesRecruiting

Hiring Manager

Kate Sweeney, MBA

Responsibilities

Own all paid media channels (including Meta, Google, YouTube, TikTok, Pinterest, etc.) with a primary focus on customer acquisition and lead generation

Develop and execute full-funnel paid media strategies to drive their membership sign-ups

Launch, manage, and optimize campaigns to ensure strong ROAS and CPA performance

Collaborate with Founders, tech, social media, influencer, and analytics teams to continuously test ad creative, messaging, and landing pages

Use data to identify and scale high-performing audiences, including lookalike and retargeting strategies

Build and manage reporting dashboards to track key KPIs and overall campaign performance

Partner with the customer success team to ensure leads are nurtured effectively and converted into members

Stay up-to-date on digital marketing trends, platform updates, and new features to keep campaigns competitive and innovative

Qualification

DTC subscription experiencePerformance marketingPaid media managementGoogle AdsMeta Ads ManagerTikTok AdsGA4Lead generation campaignsConversion rate optimizationAnalytical mindsetExcel proficiencyLuxury brand experience