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Kent Displays, Inc. · 3 weeks ago

Senior Marketing Manager/Marketing Director

Kent, OH

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

4+ years exp

Kent Displays, Inc. is seeking a strategic, creative, and data-driven Senior Marketing Manager / Marketing Director to lead marketing initiatives for their growing in-house brands. This role will drive brand awareness, product demand, and customer engagement across multiple digital channels.

Outdoor Advertising

Growth Opportunities

Hiring Manager

Kelly E

Responsibilities

Develop and execute integrated marketing strategies for product launches, seasonal campaigns, and brand initiatives

Lead brand positioning and ensure consistency across packaging, website, digital content, and in-store merchandising

Manage digital marketing efforts, including social media, paid advertising, SEO/SEM, and email marketing

Partner with product development to bring consumer insights into product roadmap and assortment strategy

Drive eCommerce growth by optimizing product pages, content, and conversion across company website and marketplace platforms

Manage influencer marketing programs and brand partnerships to expand reach and strengthen credibility

Conduct market research and competitive analysis to identify opportunities within the home goods category

Analyze campaign performance metrics and provide regular reporting on ROI, channel performance, and customer behavior

Manage marketing budget, external agencies, and creative vendors

Support sales and retail partners with marketing collateral, merchandising tools, and promotional assets

Qualification

Digital marketing strategyECommerce experienceGoogle AnalyticsConsumer behavior analysisProject managementCommunicationCross-functional collaborationCreative mindset