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Entain · 2 weeks ago

Sportsbook Content Executive (m/f/d) - German speaking

Berlin, CT

Full-time

Hybrid

Mid Level

3+ years exp

Entain is a leading company in sports betting and interactive entertainment, seeking a Sportsbook Content Executive to join their team in Berlin. The role focuses on delivering site content that aligns with the sportsbook strategy for Germany, managing day-to-day activities, and collaborating with various teams to ensure content relevance and compliance.

GamingInternetOnline GamesVideo Games

Responsibilities

Implement the content strategy as defined by the Sportsbook team to ensure a sportsbook delivery that meets regional needs (with the focus on Germany)

Maintain site content in a live environment ensuring all content is always relevant

Plan and manage the content calendar to ensure a consistent flow of content across different channels

Manage carousel banners, coupons, and promotional content on-site

Schedule display in line with sporting events specific to your region (with the focus Germany)

Ensure that promotions and offers are highlighted to enhance both acquisition and retention

Produce longer term content plans with the Head of Sportsbook based on the sporting calendar to complement the Media coverage and Brand identity

Collaborate closely with the trading functions to deliver bespoke betting content

Review the performance of products based on site placement

Ensure the customer journey to key products is seamless

Collaborate with Product, Marketing, and Trading teams to align campaigns

Ensure our product follows all compliance and regulatory requirements in line with local legislation (with the focus on Germany)

Apply accurate translations to all site content as required

Benchmark against competitors and provide recommendations to optimise content

Test customer journeys regularly to deliver a smooth player experience

Constantly aim to improve the Sportsbook KPIs set to you by the business

Qualification

Online sports betting experienceContent delivery experienceFluent in GermanEnglishCMS systems experienceSports calendarCommunication skillsAttention to detailCustomer-focused