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Confidential · 3 weeks ago

Senior Channel Marketing Manager

Boston, MA

Full-time

Hybrid

Senior Level

7+ years exp

Confidential is a high-growth B2B SaaS company helping organizations modernize and scale through innovative, cloud-based solutions. They are seeking a Senior Channel Marketing Manager to lead and scale their partner marketing strategy, driving pipeline growth through the channel ecosystem.

Marketing & Advertising

Responsibilities

Develop and execute a comprehensive channel marketing strategy aligned to company growth objectives

Own partner go-to-market planning, including joint value propositions, campaigns, and launch motions

Design and manage partner marketing programs such as MDF, co-marketing campaigns, webinars, events, and content syndication

Collaborate with Partner Sales to support pipeline creation, deal acceleration, and partner activation

Create scalable partner enablement assets including messaging, sales tools, playbooks, and campaign kits

Measure and report on channel marketing performance, including pipeline contribution, ROI, and partner engagement metrics

Manage relationships with key strategic partners and marketing stakeholders

Ensure brand consistency across all partner-facing materials and campaigns

Stay current on market trends, partner best practices, and competitive activity

Qualification

B2B marketing experienceChannel marketing experiencePartner marketing initiativesMDF programs managementMarketing analytics toolsStakeholder managementBachelor’s degreeCross-functional collaborationCommunication skillsPresentation skills

Required

7+ years of B2B marketing experience, with at least 3–5 years in channel or partner marketing within a SaaS or technology environment

Proven track record of driving pipeline and revenue through partner-led marketing initiatives

Strong understanding of indirect sales models (resellers, SIs, ISVs, MSPs, alliances)

Experience building and managing MDF programs and co-marketing initiatives

Data-driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce)

Excellent cross-functional collaboration and stakeholder management skills

Strong communication and presentation abilities

Bachelor's degree in Marketing, Business, or a related field (MBA a plus)

Benefits

Health

401(k)

Generous PTO

Company

Confidential

Silicon Valley, California US, US

51-200 employees

Funding

Current Stage

Growth Stage

Leadership Team

Roshan Syed

Global Talent Partner

Company data provided by crunchbase