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Travelwings.com · 2 weeks ago

Social Media Marketing Associate

Washington, DC

Full-time

Onsite

Entry Level

1+ years exp

Travelwings.com is a company focused on promoting travel from the U.S. to Africa, and they are seeking a Social Media Marketing Associate to enhance their online presence. The role involves creating engaging content, managing community interactions, executing targeted outreach campaigns, and analyzing social media performance.

Business TravelTour OperatorTourismTravelTravel Agency

Growth Opportunities

Responsibilities

Develop, schedule, and publish engaging, high-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa

Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner

Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S

Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective

Identify and assist in building relationships with U.S.-based travel influencers and community leaders, especially those focused on Black travel and African destinations

Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what’s working and what isn't

Qualification

Social media managementContent creationDigital marketingVideo content productionCultural marketingCopywritingPassion for African cultureCommunication skillsStorytelling

Required

1-3 years of hands-on experience in social media management, content creation, or digital marketing

A strong portfolio showcasing successful social media campaigns or content, particularly with video (TikToks, Reels)

In-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, X, YouTube) and their respective best practices in the U.S. market

Excellent written and verbal communication skills, with a talent for storytelling and copywriting

Based in or able to commute to our Washington D.C. office (DMV area)

Demonstrable experience and cultural understanding in marketing to the African American community and the African diaspora in the United

A deep understanding of the cultural nuances, interests, and motivations related to heritage travel, 'Year of Return' themes, and travel to West Africa (e.g., Ghana, Nigeria, Senegal, etc.)

A genuine passion for African travel, culture, and history