Eccalon, LLC · 3 weeks ago
Director of Marketing, Cybersecurity Solutions
Hanover, MD
Full-time
Onsite
Director/Executive
8+ years expEccalon, LLC is seeking a Director of Marketing for their cybersecurity offerings. This role will lead the marketing function, developing go-to-market strategies and driving pipeline growth across government and commercial sectors.
CRMCyber SecurityInformation Technology
No H1B
Security Clearance RequiredU.S. Citizen Only
Responsibilities
Rapidly absorb Eccalon’s cybersecurity portfolio, including managed detection & response, zero-trust architectures, vulnerability research, and threat-intelligence services
Develop and own the overarching cyber go-to-market plan—market segmentation, buyer personas, messaging, demand-gen channels, and launch timelines
Lead the marketing team and cross-functional stakeholders (product, engineering, sales, BD, and compliance) to deliver integrated campaigns that resonate with government, defense, and regulated-industry buyers
Ensure all messaging aligns with industry frameworks and regulations (NIST 800-53/171, CMMC, FedRAMP, ISO 27001, GDPR, etc.)
Manage budgets, agencies, and vendor relationships to maximize ROI across digital, events, PR, and partner programs
Drive content that positions Eccalon as a thought leader—whitepapers, threat reports, webinars, social, blogs, podcasts, and conference speaking abstracts
Establish clear and accessible KPIs/OKRs across the marketing funnel (MQLs, SQLs, pipeline, CAC, conversion, retention)
Build dashboards for executive visibility and data-driven decision-making
Operate the enterprise CRM/marketing-automation stack (e.g., HubSpot, Salesforce, Pardot, Marketo) and enforce data hygiene
Conduct quarterly business reviews, campaign retrospectives, and A/B testing to continuously improve performance
Partner with sales leadership to develop account-based marketing (ABM) motions targeting federal & state agencies, system integrators, and Fortune 1000 security teams
Identify new cyber market opportunities, ecosystem partnerships, and channel alliances (MSSPs, VARs, cloud marketplaces)
Lead competitive intelligence efforts and price-to-win analyses to inform bids and proposals
Support contract negotiations, RFP/RFI responses, and product launches with compelling value propositions and customer evidence
Monitor emerging regulations and threat landscapes that influence buyer behavior
Coordinate with legal, security, and compliance teams to ensure all marketing activities respect export controls, ITAR, EAR, and privacy laws
Proactively identify reputational or operational risks in marketing programs and implement mitigation plans
Qualification
Required
8–10 years of progressive marketing experience, with 5+ years leading teams in cybersecurity, information security, or adjacent high-tech sectors
Demonstrated success creating demand and meeting pipeline/revenue targets for security products or services (e.g., SaaS, MDR, threat intelligence, secure DevOps)
Fluency in the cybersecurity ecosystem—attack vectors, threat actors, security frameworks, compliance mandates, and procurement cycles
Experience marketing to U.S. federal, defense, or critical-infrastructure customers; understanding of FAR/DFARS and government acquisition processes
Strong leadership abilities: recruiting, mentoring, and motivating high-performance teams
Exceptional communication, storytelling, and executive-level presentation skills
Analytical mindset; proficiency in CRM, marketing analytics, and reporting tools
Ability to travel (conferences, customer meetings, partner events) up to 25%
Must have the ability to pass a DoD suitability/background check
Must be able to pass a Tier 3 background investigation for national security eligibility (non-critical sensitive, moderate risk)
Company
Eccalon, LLC
Eccalon helps organizations turn complexity into clarity.
51-200 employees
Funding
Current Stage
Growth StageRecent News
DBusiness Magazine
2025-12-30
Maryland Daily Record
2025-12-20
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