Grifols · 6 hours ago
Field Marketing Strategist
Bentonville, AR
Full-time
Hybrid
Mid Level
$67K/yr - $100K/yr
4+ years expGrifols is a global healthcare company dedicated to improving health and well-being since 1909. The Field Marketing Strategist will develop and execute strategies to enhance donor engagement and optimize in-center experiences, requiring strong analytical and communication skills to drive impactful marketing initiatives.
BiotechnologyHealth CareManufacturing
Responsibilities
Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
Align activation strategies with center-specific needs
Track center’s performance and oversee marketing impact at center level
Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
Develop initiatives aligned with local insights to achieve goals
Work closely with center managers to understand local needs and tailor marketing efforts
Ensure brand consistency across all in-center marketing materials and activities
Support in-center marketing activities
Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
Identify and bring support and guidance to define local alliances (prospecting and negotiation)
Manage relationships with local businesses
Activate and validate contingency/special plans on demand
Work closely with operations to support centers effectively
Field Marketing Strategist will oversee a portfolio of 21 to 37 centers
Travel up to 50% of the time, with a minimum of 4-8 center visits per month
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
4 + years of previous experience in field marketing, event management, or local activations
Analytical Skills: Advanced data management, execution, and conclusion of analysis
Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions
Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions
Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness
Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting
Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones
Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely
Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity
Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary
Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually
Preferred
Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
Advanced degrees or certifications in relevant areas
Professional experience in the pharmaceutical or related industry
Experience in engaging and managing third-party providers
Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus
Benefits
Medical
Dental
Vision
PTO
9 paid Holidays per year
Up to 5% 401(K) match
Tuition reimbursement
Company
Grifols
Grifols is a global healthcare company.
10001+ employees
H1B Sponsorship
Grifols has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.51BKey Investors
Michael J. Fox Foundation
2025-01-14Grant· $21M
2024-06-04Post Ipo Debt· $1.41B
2024-04-23Post Ipo Debt· $1.07B
Leadership Team
Camille Alpi
Chief Human Resources Officer
Víctor Deu
Director of Planning & Control Department
Recent News
2025-12-24
Pharma Letter
2025-11-28
2025-11-19
Company data provided by crunchbase