UNFOLD · 4 weeks ago
Digital Media Strategist (Google / Meta)
Culver City, CA
Full-time
Onsite
Entry, Mid Level
2+ years expUNFOLD is an award-winning digital creative agency located in Los Angeles, servicing dynamic entertainment and brand clients. They are seeking a Digital Media Strategist to execute Google and Meta ad buying, develop performance marketing tactics, and ensure client account growth.
AdvertisingCreative AgencySocial MediaWeb Development
Responsibilities
Plan and present comprehensive paid media tactics and creative ideation to Media Supervisor to increase brand visibility and recognition, and drive new user acquisition and leads
Executing Google / Meta Ad buying tactics including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
Manage between 5-10 paid media accounts on behalf of UNFOLD clients, with aggregate monthly spends ranging between $5,000 – $100,000
Managing, reviewing, and performing daily account responsibilities associated with Google / Meta Ads and potentially other search platforms for a variety of clients
Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Managing the creation of large keyword lists
Managing display network placement lists on Google Ads
Conduct thorough audits of new/potential clients’ past Google / Meta Ads activity and creative library
Strategize on a weekly basis with Media Supervisor to determine next steps to take client accounts to the next level of performance
Present and quantify performance, findings, and insights to the client on an ongoing basis
Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
Qualification
Required
2+ years of experience in Google / Meta Ad buying
Excellent communication skills (verbal, written)
Proficiency in Google Analytics
Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
Demonstrated problem-solving capabilities in a client-facing role
Professional and respectful demeanor in dealing with internal and external business partners
Effective time management in a professional setting
Collaborate effectively in a team environment and ability to manage up
Integrity and optimism, regardless of the situation
Embraces and fosters new ideas, opinions, and ideologies
Preferred
Bachelor's degree or equivalent preferred, though not necessary
Benefits
Competitive Medical (subsidized), Dental and Vision Plan Offerings
401K Plan
Comprehensive List of Paid Holidays
Flexible Time Off (FTO) Policy
Partial Mobile Phone Service Reimbursement
Supplemented Paid Maternity/Parental Leave Policies
Budgets for Professional Development and Growth
Bonuses for Referring Employees
Numerous Company-Sponsored Events / Activities throughout the year
Fully Stocked Kitchen in a Pet-Friendly Office!
An Environment that Fosters Growth and Upward Mobility!
Company
UNFOLD
UNFOLD is a best-in-class digital creative agency for top brands and the largest entertainment companies in the world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Justin Flayer
Chief Financial Officer
Jason Benickes
Chief Operating Officer
Company data provided by crunchbase