Versiti Blood Center of Illinois · 5 days ago
Strategist Donor Marketing and Communications
Aurora, IL
Full-time
Hybrid
Mid Level
$82K/yr - $82K/yr
4+ years expVersiti Blood Center of Illinois is dedicated to improving community health through blood donation and is seeking a Donor Marketing and Communications Strategist. This role involves developing and executing localized marketing strategies to enhance donor participation and public awareness, while collaborating with internal teams and community partners to drive campaign success.
Hospital & Health Care
Responsibilities
Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement
Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state
Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives
Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement
Fosters relationships with local community organizations, businesses, schools, and media outlets. Secure impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays)
Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts
Addresses and manage inquiries related to local and state promotions and marketing, delivering timely and effective responses
Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts. Ensure strong copywriting for various cross-channel marketing needs, including print, radio, and social media
Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards
Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards
Serves as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs, exercising influence without direct authority
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualification
Required
Bachelor's degree in marketing, Communications, Journalism, or a related field required
4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required
Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. required
Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. required
Commitment to providing exceptional service to donors and stakeholders. required
Exceptional organizational skills for managing multiple projects in a fast-paced setting. required
Proficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. required
Familiarity with Google Analytics and other analytics tools to track campaign performance. required
Preferred
Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferred
Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred
Experience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferred
Skilled in Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials. preferred
Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desired
Strong experience in Eventbrite or Cvent for event promotion and management. desired
Knowledge of Mailchimp or Constant Contact for email marketing and donor communication. desired
Ability to use Asana or Trello for project management and team collaboration. desired
Event Management: Strong experience in planning and promoting blood donation and community outreach events. desired
Benefits
Medical, Dental, and Vision Plans
Paid Time Off (PTO) and Holidays
Short- and Long-term disability
Life insurance
7% match dollar for dollar 401(k)
Voluntary programs
Discount programs
Others
Company
Versiti Blood Center of Illinois
Based in Aurora, Versiti Blood Center of Illinois serve 63 hospitals in a 12-county area in Chicagoland and Northwest Indiana, and collects more than 155,000 units of blood annually.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase