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Darkroom · 2 weeks ago

Managing Director, Content Studio (Head of Social Content Studio)

New York, NY

Full-time

Hybrid

Director/Executive

Darkroom is a leading next-generation growth marketing firm, and they are seeking a Managing Director of Performance Content to lead their Content Studio. The role focuses on building a performance-first content engine for short-form content that drives sales and brand engagement across various platforms.

AdvertisingBrand MarketingConsultingDigital MarketingMarketingWeb DesignWeb Development

Responsibilities

Own the performance content engine: Build the system for ideation → scripting → production planning → editing → iteration that produces ads with clear value prop, proof, and offer

Own creative strategy for ads: Define testing roadmaps (angles, hypotheses, batches, iterations, scaling rules) and turn performance data into next-batch decisions quickly

Build multi-format capability: Expand Darkroom’s output across: Paid short-form for Meta/TikTok/Axon, AI-generated product video where it increases speed/variant depth, Conversational commerce (street interviews, podcast formats, reactive cuts), Internal Darkroom-made content (on-camera product use, rapid testing), Founder capture systems (getting what you need with minimal friction), Creator partnerships (briefing for angles/style and controlling consistency)

Create operating cadence with Paid Media + Social Commerce teams: Run weekly creative performance reviews; tighten the loop between spend signals and creative iteration; turn UGC volume into strategic UGC usefulness

Lead, hire, and coach the team: Build a high-output group of creative strategists and editors; create standards, feedback loops, and leadership depth

Leverage new technology to increase output and effectiveness: have a perspective and curiosity with respect to AI. Integrate new technology to provide best in class quality and output for our performance creative clients

Partnerships with Production studios: Determine the line where our work ends; we will be delivering high tempo creative strategies for clients that deliver consistent output (per the above formats). Know when and how to tap other production partners for larger scale engagements. Determine the agencies perspective on this

Design the runway to organic (without derailing paid): Build the blueprint for organic expansion with Oren while protecting execution focus now

Qualification

Performance content leadershipMeta/TikTok creative experienceCreative strategy developmentShort-form content creationTeam managementCultural fluencyAI technology integrationProduction partnerships

Required

You are a short-form performance creative leader whose work sells product, not just tells stories

You've owned Meta/TikTok creative at scale and can point to outcomes (hit rate, scaling winners, efficiency improvement, organic social following, virality, shares/engagement)

You can lead creative strategy and production together: angle → script → edit → iterate → scale

You're culturally fluent and format-native, but you operate with rigor and speed

You can build and run a team with clear standards and high accountability