Apply on Employer Site

CoStar Group · 3 weeks ago

Sales Enablement Product Marketing Manager, LoopNet

Richmond, VA

Full-time

Onsite

Senior Level

5+ years exp

CoStar Group is a leading global provider of commercial and residential real estate information and analytics. They are seeking a Sales Enablement Product Marketing Manager to empower the sales team by providing the necessary content, tools, and training to effectively communicate the value of LoopNet. This role involves influencing strategy and managing initiatives that drive performance metrics such as sales cycle time and revenue generation.

AnalyticsCommercial Real EstateReal Estate

Responsibilities

Create, maintain and update sales collateral like pitch decks, one-pagers, brochures, scripts, battlecards, playbooks, email templates and case studies

Review new product or feature updates, and translate them into value-add sales talking points

Align with marketing on upcoming campaigns and adapt assets for sales usage

Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls

Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest and greatest material

Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention

Conduct ride-alongs and listen to call recordings to understand how enablement materials are performing in the field, where opportunities exist, and craft adjustments to enablement strategies based on performance impact and sales team feedback

Management of a portfolio of sales enablement initiatives, along with responsibility to develop and grow a small but mighty team of sales enablement focused marketers

Qualification

Sales enablementMarketing strategyContent developmentData analysisProject management toolsChange managementCustomer-centric mindsetAI tools proficiencySales training expertiseCommunication skillsOrganizational skillsTeam collaboration

Required

Bachelor's degree from an accredited, not for profit, in-person university or college

Track record of commitment to prior employers

5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business, and at least 2 years of people leadership or management experience

Sales oriented content development and storytelling skills – prior experience in sales would be a plus

Sales training and coaching expertise – either hands-on, or working in collaboration with sales trainers or coaches

A strategic thinker with a focus on aligning sales and marketing goals

A strong head for numbers, with an analytical mindset and a data-first approach to measuring performance

Great organizational skills and an intuitive understanding of how to prioritize tasks and get stuff done quickly and productively

Excellent communication skills, including a high degree of comfort speaking up and asking questions to ensure the brief is clear and work can proceed at a fast pace

Strong change-management skills, with demonstrable experience rolling out new initiatives where internal stakeholders needed to be bought in

A customer-centric mindset, with an instinctive understanding of how buying journeys and decisions happen

Professional and collaborative, with the ability to effectively interact with teammates and stakeholders at all levels of seniority

Strong working knowledge of PowerPoint and other presentation tools

Proficiency with sales enablement and project management tools (e.g. Gong, Monday.com, etc)

Interest and emerging competency for using AI tools (e.g., MS Co-Pilot, etc) to augment work and enable greater productivity and marketing performance