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West Virginia University · 2 days ago

(Hybrid) Digital Marketing Strategist - Strategic Communications and Marketing

Morgantown, WV

Full-time

Hybrid

Mid Level

3+ years exp

West Virginia University is seeking a Digital Marketing Strategist to enhance their enrollment marketing efforts. This role involves managing segmentation, mass texting, and developing marketing plans to recruit new students, while collaborating with various teams to optimize strategies and execution.

EdTechEducationUniversities

Responsibilities

Lead and build audience segmentation and targeted campaign execution, aligning those with established marketing plans

Build and manage print mailings

Measure campaign performance, audience engagement, and asset effectiveness. Provide a weekly performance report of all marketing efforts, along with monthly trends reports

Managing print materials inventory and liaise with print vendors to ensure accurate and timely distribution of materials to prospective students and families

Analyze enrollment and industry data from various sources and provide necessary information for building and managing marketing plans

Manage and implement texting for recruitment communication. Send messages via texting to varied and segmented audiences

Develop and update a mass texting strategy document. Work with various partners, including Enrollment Management, on texting strategy. Train and support staff in the effective use of texting

Explore new and innovative technologies, platforms, and applications to creatively deliver visual and educational content to relevant target audiences

Develop low- to mid-level marketing plans in tandem with the recruitment marketing team

Manage projects within the SCM project management tool; after developing marketing plans, use the available tools to help communicate with team members to accomplish tasks by appropriate deadlines

Ensure various teams within SCM and across the University are updated with marketing plan information to help aid in decision making. Share approved marketing plans and tactics with relevant groups to connect dots and improve reach of marketing efforts. Collaborate with marketing and enrollment teams to strengthen recruitment initiatives

Fully understand the University’s mission, vision, values, goals, and brand in regard to admitted students and parents

Actively represent the SCM team in meetings, project teams, presentations, etc

Share marketing expertise on various SCM digital campaigns and projects

Serve as the point of contact and liaison between SCM and other internal clients

As needed, actively participate in various University committees and meetings in regard to recruitment and enrollment efforts

Explore new and innovative technologies, platforms, and applications to creatively deliver visual and educational content to relevant target audiences

Showcases expert level knowledge in all areas, but specifically digital communications and marketing, of enrollment and recruitment of undergraduate first-time-freshman, first-time transfer, international students, graduate students, and online students

Qualification

Digital Marketing StrategyAudience SegmentationSalesforceMarketing AnalyticsMultichannel CommunicationsCustomer Relationship ManagementProject ManagementWritten CommunicationProblem-SolvingAttention to Detail

Required

Bachelor's Degree in marketing or related field required

At least 3 years of related experience required

Any equivalent combination of related education and/or experience will be considered

Demonstrated excellence of all popular marketing platforms

Demonstrated excellence in marketing trends, with demonstrated ability to analyze media trends and create strategic media plans accordingly

Demonstrated excellence to deal with sensitive and sometimes confidential issues appropriately; skill in establishing and maintaining cooperative working relationships

Demonstrated excellence in getting the best use out of marketing tactics

Demonstrated excellence in marketing goal development, tracking and analytics

Demonstrated experience in developing strong customer relationships

Demonstrated ability to oversee people and their work

Demonstrated ability to lead groups and projects

Demonstrated ability in organizing tasks, documents and materials with efficiency and accuracy

Experience in developing and executing multichannel communications and marketing plans

Experience in clearly articulating (written and verbal) strategies and plans to achieve goals

Experience in developing written communications

Experience in managing multiple projects with competing priorities

Self-starter and can lead independently and proactively

Strong analytical skills, problem-solving and high attention to detail

Ability to adhere to WVU brand guidelines

Ability to keep up with changing technology as it impacts marketing and make necessary changes

Preferred

Master's Degree

Experience with Salesforce

Benefits

37.5-hour work week

13 paid holidays (staff holiday calendar)

24 annual leave (vacation) days per year (employee leave)

18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

WVU offers a range of health insurance and other benefits

401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.

Wellness programs