FM · 3 weeks ago
Marketing Strategic Partner, Sports Sponsorships
US-RI-Johnston
Full-time
Onsite
Senior Level
$117K/yr - $169K/yr
5+ years expFM is a leading mutual insurance company focused on property risk management. The Marketing Strategic Partner will develop and implement marketing strategies for global campaigns, specifically in sports sponsorships, to enhance the company's revenue, relationships, and reputation.
FinanceFinancial ServicesInsuranceRisk Management
Responsibilities
Build relationships with Marketing, Client Service, Sales, and Operations peers within and outside FM to ensure collaborative marketing strategies and the best use of resources to achieve desired results
Lead development and oversee execution of marketing strategy, plans, and campaigns, with an emphasis on sports marketing and sponsorship activation
Ensure all work is done within agreed-to marketing practices and procedures, and in alignment with the brand positioning, compliance and personalized as appropriate
Create and coordinate execution of omnichannel marketing roadmaps (enablement, PR, advertising, multimedia, viral, interactive/web, direct mail, events, exhibits, etc.) aligned to audience journeys and ABM plans, working closely with Marketing, Sales, and Client Service and other internal and external colleagues
Contribute to management of agency and vendor relationships for the assigned programs
Serve as resource by advising on localization issues, ensuring appropriate campaigns are present in key accounts and markets, addressing local marketing issues as they arise
Follow established processes to optimize the effectiveness, efficiency, creativity, agility and quality of programs and tools designed for the market and client-facing teams
Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact
Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure message consistency and best-in-class client experience
Develop a good understanding of client and partner needs and the Client Service and Sales processes to ensure the needs of the business are addressed
Ensure projects stay within established budgets and meet objectives
Other projects assigned will be handled within appropriate corporate guidelines and in collaboration with marketing and communications peers as well as business unit sponsors
Qualification
Required
Bachelor's degree in marketing, Communications, or Business
5+ years of marketing experience is required, with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting
Understands the business objectives of assigned campaigns and knows which marketing plans and tactics will support achieving the objectives at a global and regional level
Apply knowledge of marketing to decide how best to prioritize plans and campaigns to achieve Corporate and Operations objectives
Good knowledge of marketing tools, tactics, and techniques in general
Solid understanding of the business priorities of FM and its various business units
Demonstrated ability to develop, deliver and run global and locale integrated marketing plans with detailed objectives and proven ROI
Consistent track record of delivery to tight budgets and deadlines
Excellent communication and creative thinking skills
Demonstrated project management skills
Strong interpersonal skills-demonstrated teamwork skills
Customer focused
B2B experience
Preferred
8-10 years of increasingly responsible positions in a corporate and/or agency setting
Experience using groundbreaking media; digital marketing savvy
Global experience in a corporate environment
A balance of 'hands-on' and strategic leadership skills
Strong decision-making skills
Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills
Proven track record of delivery to tight budgets and deadlines
Excellent communication and creative thinking skills
Demonstrated project management skills
Strong interpersonal skills - demonstrated teamwork skills
Client focused
Comfortable to engage with Senior Leadership
Experience using cutting-edge media
Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations
Benefits
Incentive plan
Generous health and well-being programs
401(k) and pension plan
Career development opportunities
Tuition reimbursement
Flexible work
Time off allowances
And much more.
Company
For nearly 200 years, FM has empowered businesses worldwide to manage risk, prevent loss, and build resilience.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$8.04M2010-05-05Series Unknown· $8.04M
Leadership Team
M
Mike Lebovitz
Retired
Recent News
2025-11-04
Business Wire
2025-10-16
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