QAD · 3 weeks ago
Industrial / Electronics Industry Marketing Director
Atlanta
Full-time
Hybrid
Director/Executive
12+ years expQAD is building a world-class SaaS company, and they are seeking an Industrial / Electronics Industry Marketing Director to lead and execute the strategy for their industry verticals. The role involves driving marketing activities, providing industry expertise, and supporting sales pursuits to achieve revenue and profit objectives.
Enterprise Resource Planning (ERP)Enterprise SoftwareManufacturingProductivity ToolsSoftwareSupply Chain Management
Responsibilities
Define and execute the global industrial & electronics vertical strategy, including market penetration goals, target accounts, and strategic opportunities
Provide executive-level support for critical field sales pursuits within the industry vertical, including vision-setting engagements, C-suite account planning, final proposal reviews, and acting as a trusted advisor to C-Level leadership at strategic customer and prospect organizations
Establish QAD as a definitive leader in industrial & electronics manufacturing and supply chain technology. Lead the creation and publication of thought leadership papers
Design and champion high-impact, focused demand-creation initiatives specific to the industry verticalization
Partner directly with Product Development and senior Product Management to architect and champion the strategic roadmap for QAD’s industry solutions and offerings
Collaborate with Product Marketing to develop differentiated, executive-ready positioning, collateral, and messaging that addresses major industry challenges and decision-makers
Collaborate with Product, Product Marketing, and Sales Enablement teams to ensure consultants and influencers are equipped with differentiated, high-value competitive messaging; actively gather and synthesize their market and product feedback to inform internal strategy and roadmaps
Qualification
Required
BA/BS in Business, Marketing, Science/Engineering, or equivalent related experience
Minimum 12 years of relevant experience in the industrial & electronics industry
Knowledge of supply chain and manufacturing ERP requirements
Experience in developing and executing marketing plans, roadmaps, and product launch support
Experience in direct or support of sales to the industrial & electronics industry
Strong computer skills with Office applications (Google or other Suite), Access, Project, web applications, etc
Strong verbal, written, presentation, and interpersonal skills required
Ability to travel as required both domestic and international
Ability to work in a team environment with several teams concurrently
Strong analytic and problem-solving skills are required
Experience in writing and editing sales and marketing collateral thought leadership pieces such as trade journal articles, blogs, etc
Preferred
Global experience preferred
Company
QAD
QAD offers cloud-based enterprise manufacturing and supply chain solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-06-28Acquired
1997-08-06IPO
Leadership Team
Sanjay Brahmawar
Chief Executive Officer
Rajeev Purohit
GM India and Global Head of Engineering for ERP & Supply Chain
Recent News
2025-12-18
Company data provided by crunchbase