NRG Energy · 6 days ago
Senior Manager, Digital Marketing
Houston, TX
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expNRG Energy is a leading company in the energy sector, seeking a Senior Manager of Digital Marketing to oversee their multi-brand digital strategy. The role involves managing a team, optimizing customer journeys, and collaborating with various departments to enhance digital marketing efforts across multiple brands and regions.
EnergySolarWind Energy
Responsibilities
Lead digital marketing team toward effective, efficient, and optimal management of .com for several brands across multiple geographies
Leads SEO and GEO search strategy for .com
Develop team processes to effectively manage .com, including testing strategies, page optimization strategies, maintenance strategies, and reporting strategies
Develop roadmap plan for various omnichannel digital projects to enhance .com or execute data-led consumer journeys (i.e. evaluate stakeholder requests, develop creative briefs in conjunction with strategy team to develop channel plan)
Investigate opportunities for dynamic content and develop roadmap to organize and execute
Uncover opportunities for efficiencies to enable speed to market for digital content creation to support the creative services team
Identifies business requirements and needs through evaluation of goals and partnership with go-to-market teams
Manages, maintains, and optimizes several websites within the brand portfolio
Support the implementation of the ideal customer experience for C&I Business and SMB segments, including prospects, customers and brokers across regions, and supporting the multi-platform web strategy
Drive initiatives by conducting research, identifying opportunities, developing short term and long-term action plans, executing initiatives, and communicating with stakeholders
Facilitate weekly check-ins with clients and cross-functional partners to set expectations, manage scope changes and discuss prioritization of requests
Develop and empower team members and support their career paths as they learn and grow
Prioritize development backlog, considering multiple factors including business value, cost, brand strategy, and time savings
Use tools such as customer journey maps to identify strengths and opportunities and communicate these to the broader organization from the perspective of the prospect or customer
Work with digital, analytics and market research teams to track and drive initiatives for key metrics
The ideal candidate is highly analytical, curious, able to identify and tell a story with data, and a self-starter who is a fast learner - creating and delivering projects that truly impact customer loyalty
Communicate and document short-term and long-term goals, requirements, deliverables, and release dates, as well as program results and impact
Collaborate with other region / brand customer experience leads to identify and share best practices and ideas
Monitor and evaluate competitors and identify ways to adopt their best practices
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Advertising, Business or equivalent discipline
10+ years in digital and marketing experience with 5+ leading direct reports
Project management experience required
Ability to manage a team with competing priorities and initiatives
Online, web, and/or mobile experience required
Preferred
Working knowledge of digital marketing best practices
Coordinates with external marketing agencies
Proven ability to adapt in a flexible and fast-paced environment
Demonstrated ability to translate customer and prospect needs into requirements
Ability to use hard data and metrics to back up assumptions
Excellent written and verbal communication skills; i.e. effectively communicates with internal groups on ideas and resolves issues; presents complex information in a clear, concise manner
Ability to work in a team environment or independently
Ability to accept feedback
Ability to take initiative and be proactive
Expert user of Microsoft Office, especially Excel and PowerPoint
Experience working within content management systems and digital platforms
MBA Preferred
Company
NRG Energy
NRG Energy is an integrated power generation and supply firm that offers offsite solar, wind power, and smart grid retail services.
10001+ employees
H1B Sponsorship
NRG Energy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (19)
2023 (25)
2022 (14)
2021 (9)
2020 (25)
Funding
Current Stage
Public CompanyTotal Funding
$6.99BKey Investors
Public Utility Commission of Texas
2025-09-24Post Ipo Debt· $4.9B
2025-08-04Post Ipo Debt· $216M
2024-10-16Post Ipo Debt· $1.88B
Leadership Team
Lawrence S Coben
President, CEO and Chair of the Board
Anne C Schaumburg
Lead Independent Director
Recent News
Business Wire
2026-01-24
2026-01-17
Company data provided by crunchbase