Hornblower Group · 3 weeks ago
Sr. Director of Digital Marketing
Orlando, FL
Full-time
Onsite
Director/Executive
10+ years expHornblower Group is a global leader in experiences and transportation. They are seeking a Sr. Director of Digital Marketing to lead and oversee all aspects of demand generation marketing operations and drive incremental revenue across integrated media campaigns.
LeisureTransportationTravel
Responsibilities
Develop and execute a comprehensive digital marketing strategy that aligns with company goals and enhances brand visibility across digital channels
Manage relationships with media agencies and partners, including media buying agency, Google, Meta, etc
Stay ahead of industry trends and emerging technologies to continually refine and innovate digital marketing approaches
Collaborate with internal stakeholders, including sales, eCommerce teams, product marketing, and senior leadership, to ensure alignment of digital objectives with overall business strategy
Supervise the management of tagging and tracking systems to enhance performance measurement
Identify and implement efficient digital acquisition techniques and channels to exceed targets for new customer trials, average revenue per user and retention rates
Utilize a data-driven approach to optimize customer acquisition cost and improve overall customer lifetime value
Work closely with external agencies to optimize omni-channel campaigns and explore innovative marketing techniques that resonate with target audiences, inclusive of paid, earned and partners (affiliate & OTA)
Manage real time commercial performance trends to optimize media channels & effectiveness for both short term conversion goals and capturing the lifecycle of longer-term sales leads
Leverage new tools/AI to enhance customer acquisition & engagement, deliver incremental ROI/ full funnel media attribution and personalize communications throughout the booking journey
Awareness of relevant data privacy regulations to ensure compliance in digital marketing practices
Evaluates media resources, trends, technology and tools, challenging current processes with new thinking and opportunities, and constant focus on improving the impact and efficiency of media dollars
Assures the retainment of appropriate agencies, media people, tools, experience, knowledge, etc., for our business
Lead, mentor, and motivate a team of digital marketing professionals, fostering a culture of innovation and high performance
Qualification
Required
10+ years of progressive experience in digital marketing roles (preferably within the travel, tourism, live entertainment or related industries), with at least 3 years in a leadership role
Demonstrated success in developing and executing integrated digital marketing strategies across various paid channels and audiences
Proven results in driving highly effective and efficient media plans targeting key segments and hyper-targeted destinations
Strong understanding of performance marketing channels, including search marketing, social media, LLM's & content marketing, and display advertising
Deep knowledge of audience targeting, platforms, pricing strategy and campaign optimizations
Awareness of relevant data privacy regulations to ensure compliance in digital marketing practices
Preferred
Bachelor's degree in Business Administration, Marketing, Sales, or a related field preferred; MBA preferred
Company
Hornblower Group
Hornblower Group is a global leader in transportation and sightseeing, with over a century of maritime and hospitality innovation.
5001-10000 employees
H1B Sponsorship
Hornblower Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (2)
2022 (15)
2021 (11)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$30.15MKey Investors
Synovus
2025-09-09Debt Financing· $30M
2024-02-21Acquired
2021-10-15Seed· $0.15M
Leadership Team
Liz Crisafi
Senior Vice President Marketing
Tony Walker
Head, Global Sales
Recent News
2025-12-02
Company data provided by crunchbase