Fitt Insider · 2 weeks ago
Product Marketing Lead - Lifecycle
San Francisco Bay Area
Full-time
Onsite
Senior LevelFitt Insider is a recruitment firm focused on health and wellness companies, and they are seeking a Product Marketing Lead for a longevity-focused healthcare platform. The role involves owning lifecycle and product messaging, managing email and lifecycle flows, and collaborating with various teams to enhance customer engagement and retention.
Health Wellness & Fitness
Responsibilities
Own all email and lifecycle flows for new members, active members, and re-engagement
Treat email as a long-term system that compounds over time
Continuously test, prune, and evolve flows based on cohort performance
Own core landing pages and high-intent sub-pages
Partner with Growth to experiment on positioning, structure, and messaging
Ruthlessly remove confusion and cognitive load
Define how the company explains itself inside the product
Shape onboarding, education, nudges, and monetization moments
Ensure in-app messaging is clear, human, and benefit-led
Synthesize member behavior, objections, and feedback into clear recommendations
Act as a translator between customer psychology and product decisions
Qualification
Required
Health obsessed - you have a strong, personal interest in longevity and preventive healthcare
High-velocity operator - you work with urgency, and iterate rapidly to drive progress
Ownership mindset - you take responsibility for outcomes and see work through from fuzzy idea to production impact
Comfortable in chaos - you thrive in ambiguity, enjoy cross-functional collaboration, and have experience building 0→1 products
Obsessive about details - you spot member friction before anyone else does
Fascinated by customer psychology - you design for how people behave
Background in marketing, UX, or design; PM experience is a plus but not required
High IQ, even higher EQ - you read both systems and people with precision
A sharp communicator and storyteller whose copy elevates the entire product
Comfortable with ambiguity, cross-functional chaos, and building 0→1
Preferred
Bonus: Startup DNA - you were a founder or have early-stage startup experience
Company
Fitt Insider
Combining insights, expertise, and access, we equip leaders with the knowledge and network to succeed.
Founded in 2020
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Anthony Vennare
Founder
Company data provided by crunchbase